Advertising / branding
Tourism ministry to spend Rs20 crore on online advertising
03 Feb 2009
The tourism ministry, which finds the internet the best way to reach out to its target audience, has set aside Rs20 crore to promote its Incredible India campaign
Pavers England expands footprint in India
02 Feb 2009
Ads to grow at 2 per cent in 2009
02 Feb 2009
That glitzy mall TV may be profiling you
02 Feb 2009
Tata GSM goes to Ulka DraftFCB
02 Feb 2009
David King is chief executive at Time Out Group
31 Jan 2009
Chandradeep Mitra quits Mudra Max
31 Jan 2009
Bell Bajao campaign resurfaces
31 Jan 2009
Aamir Khan in Incredible India campaign
29 Jan 2009
Shivkumar Menon quits Zoom
29 Jan 2009
MTV and Archies launch Roadies merchandise
29 Jan 2009
Jishnu Sen promoted to COO at Grey
29 Jan 2009
Pallav Moitra resigns from Paprika Media
28 Jan 2009
Roots India to be known as TapRoot India now
28 Jan 2009
Reva account assigned to Temple Advertising
28 Jan 2009
eBay marketer Minal Shah quits
27 Jan 2009
Large brands move to online advertising in Singapore
24 Jan 2009
Large-brand advertisers in Singapore are moving to online advertising to achieve precise targeting and measurable RoI, unlike in traditional print and TV advertising during the curent economic slowdown
Mithun Roy joins TBWA in Mumbai
24 Jan 2009
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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