Advertising / branding
IAB launches principles for online advertisers
07 Mar 2009
Google expands its AdSense with expandable ads
07 Mar 2009
Expandable ad units start out as banners or square ads and launch larger ads that cover much of the web site's content when a user clicks on it
‘Quality of feedback is the key’
05 Mar 2009
The importance of online advertising is growing steadily, especially as the recession hits other modes of reaching clients. Uma Sivakumar, head of online services for the web solutions provider Tribal DDB India, shares her views on the effectiveness of this medium with Aruna Rathod
ZillionTV enables viewers to earn from watching TV ads
05 Mar 2009
The system features a rewards programme: the more commercials one watches, the more points one earns.
Google and Yahoo set guidelines in Britain
04 Mar 2009
Google and Yahoo set guidelines in Britain
04 Mar 2009
Google and Yahoo set guidelines in Britain
04 Mar 2009
Webchutney launches mobile marketing arm
02 Mar 2009
Google News searches to show advertisements
28 Feb 2009
CNN International in global sonsorship deal with Suzlon Energy
27 Feb 2009
India’s largest wind turbine manufacturer, Suzlon, is building its brand globally to to embody sustainable living through a global sponsorship of CNN's environmental programmes
MTV redesigns UK website
27 Feb 2009
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
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History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
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History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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