Advertising/branding
Ebony Retail to expand operations
By Venkatachari Jagannathan | 22 Oct 2001
The fizz is out of cola bottles
By Sunil K Poolani | 18 Oct 2001
Exploring the frothy Indian market
By Mohini Bhatnagar | 12 Oct 2001
Sex made safe and sensual
By Venkatachari Jagannathan | 22 Sep 2001
Consolidation sets in media buying industry
20 Jul 2001
Fanta turns green as Mirinda goes brown
By Venkatachari Jagannathan | 06 Jul 2001
New range from L’Oreal India
25 May 2001
Project Columbus to make O&M consumer-centric
By India’s leading adv | 23 Apr 2001
McKinsey steps on advertising toes
By The advertising industry | 17 Jan 2001
Are blue denims dying?
By Mohini Bhatnagar | 07 Jul 2000
The khaki onslaught
By Mohini Bhatnagar | 07 Jul 2000
To ad or not to ad is the answer
By Anita Sharan | 30 Dec 1999
Bates Clarion is now Bates India
21 Dec 1999
Momentum charges fees for results
By Nydia Dias | 18 Dec 1999
Advertising - of pride and prejudice
By Rajeev Sharma | 04 Aug 1999
Research based on feelings
By Rajeev Sharma | 04 Aug 1999
Fighting toothpaste decay
15 Jun 1999
Modi Xerox targets
By | 15 Jun 1999
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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