Advertising/branding
Ebony Retail to expand operations
By Venkatachari Jagannathan | 22 Oct 2001
The fizz is out of cola bottles
By Sunil K Poolani | 18 Oct 2001
Exploring the frothy Indian market
By Mohini Bhatnagar | 12 Oct 2001
Sex made safe and sensual
By Venkatachari Jagannathan | 22 Sep 2001
Consolidation sets in media buying industry
20 Jul 2001
Fanta turns green as Mirinda goes brown
By Venkatachari Jagannathan | 06 Jul 2001
New range from L’Oreal India
25 May 2001
Project Columbus to make O&M consumer-centric
By India’s leading adv | 23 Apr 2001
McKinsey steps on advertising toes
By The advertising industry | 17 Jan 2001
Are blue denims dying?
By Mohini Bhatnagar | 07 Jul 2000
The khaki onslaught
By Mohini Bhatnagar | 07 Jul 2000
To ad or not to ad is the answer
By Anita Sharan | 30 Dec 1999
Bates Clarion is now Bates India
21 Dec 1999
Momentum charges fees for results
By Nydia Dias | 18 Dec 1999
Advertising - of pride and prejudice
By Rajeev Sharma | 04 Aug 1999
Research based on feelings
By Rajeev Sharma | 04 Aug 1999
Fighting toothpaste decay
15 Jun 1999
Modi Xerox targets
By | 15 Jun 1999
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