Advertising/branding
TV 18 Rebranded: now called Network 18
By | 11 Sep 2007
Hindustan Unilever to set up ''hairwash domes'' to promote Dove
By | 04 Sep 2007
DTH operators can pick channels of choice, rules TRAI
By | 03 Sep 2007
Audio hardware maker Sonodyne plans a comeback
By | 30 Aug 2007
Globus appoints Kareena Kapoor its new brand ambassador
By | 29 Aug 2007
Movie Channel MAX appoints TBWA as its creative agency
By | 22 Aug 2007
Air India''s advertising campaign to promote non-stop US flights
By | 21 Aug 2007
ITC extends the Ashirwad range to spices
26 Jul 2007
Maruti Udyog to be known as Maruti Suzuki India
26 Jul 2007
WPP eyeing acquisitions in India
12 Jul 2007
Asian Dhall rebrands itself
By Venkatachari Jagannath | 15 Jun 2007
Ceat starts brand restructuring exercise
By Our Corporate Bureau | 11 May 2007
New ad campaign from Citi
07 May 2007
UTI Bank to change name to Axis Bank
30 Apr 2007
Google dethrones Microsoft as top global brand
27 Apr 2007
ZenithOptimedia launches digital advertising arm
20 Apr 2007
Advertise with us
By Editorial: | 26 Mar 2007
Advertise with us
By Marketing: | 26 Mar 2007
Image overhaul for Jet Airways
By | 24 Mar 2007
IOC told to stop using Red Cross symbol
16 Feb 2007
Tata only Indian brand to figure among global top 250
By Rex Mathew | 08 Feb 2007
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
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History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
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History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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