Advertising/branding
Dish TV signs up Shah Rukh Khan
By | 04 Oct 2007
Tata Tea is waking up India with Jaago Re campaign
By | 03 Oct 2007
BSNL to change colours as part of brand strategy
By Our Corporate Bureau | 28 Sep 2007
Kishore Biyani's Future Group to infuse Rs 750 crore for 'Brand Factory'
By Our Corporate Bureau | 27 Sep 2007
Oberoi Towers to be re-branded Trident Towers; terminates Hilton alliance from Trident
By Our Corporate Bureau | 26 Sep 2007
Carlsberg launches premium beer in India
By | 24 Sep 2007
Incredible India bites into Big Apple
By | 24 Sep 2007
From Maxtouch to Orange to Hutch to Vodafone, but Coke still bets on the Orange; Fanta has a new ad campaign
By Our Corporate Bureau | 22 Sep 2007
Lara Dutta and Bobby Deol to endorse ''Pantaloons''
By | 20 Sep 2007
Star seals the deal for an exclusive Vodafone rebranding campaign
By | 20 Sep 2007
Vodafone to ''Make The Most Of Now'' with Hutch essence
By | 20 Sep 2007
It''s a dog''s life: Hutch''s pug survives, the brand goes
By | 19 Sep 2007
It''s a dog''s life: Hutch''s pug survives, the brand goes
By | 19 Sep 2007
FritoLay plans aggressive campaigns, to add variants to its brands
By | 18 Sep 2007
Adidas ''Originals'' comes to India
By | 17 Sep 2007
Aston Martin, Apple iPod, YouTube, Bang and Olufsen tops UK Superbrands'' Coolbrands list
By | 14 Sep 2007
Something for luxury retailers to aspire to: Selfridges creates "The Wonder Room"
By | 13 Sep 2007
Future Media signs ad-deal with Inox multiplexes
By Our Corporate Bureau | 12 Sep 2007
Mudra DDB bags VW India account
By | 12 Sep 2007
Leo Burnett is Bacardi''s new brand manager
By | 11 Sep 2007
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Hariman Sharma lets apple travel to India’s warmer climes
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Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.

The cost of neglecting water transport
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Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES

Crypto Currencies Trying To Undermine Global Financial System
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US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.

As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.

The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)

The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.

Lighter than air, yet very, very powerful
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In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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