Marketing - general
PUMA and Ducati team up with new cooperation
07 Nov 2006
Consumer durable firms focus on non-metros
20 Oct 2006
Bisleri goes green naturally
20 Oct 2006
FIPB clears Lladro's retail plan, drops Alpha Airports proposal
By | 07 Oct 2006
TN post offices to vend VETA's books
25 Sep 2006
FCB-Ulka Healthcare introduces new service
24 Sep 2006
Pepsi to cash in on cricket mania
By Pepsi has planned a se | 12 Sep 2006
Crossroads ready for a makeover
17 Aug 2006
Success is all about differentiating
By Venkatachari Jagannathan | 09 Aug 2006
CK Ranganathan, promoter and CMD of CavinKare shares his business success with Venkatchari Jagannathan.
31% through word of mouth
08 Aug 2006
Customer loyalty is not always what it seems
By | 18 Jul 2006
Customer retention is a multi-dimensional issue
By | 15 Jun 2006
32 per cent of Internet users are women
By | 12 Jun 2006
Which side doesn''t get it: Companies or customers?
By The author, founde | 05 Jun 2006
Indian brands must establish national advantages
By | 27 May 2006
Getting what you paid for: Winning customers through an acquisition
By | 20 May 2006
9.2 million Indians to seek jobs online in 2006-07
By | 16 May 2006
E-commerce goes places with word-of-mouth
By | 16 May 2006
Godrej launches refrigerators with 10-year warranty against rusting
By Our Corporate Bureau | 20 Apr 2006
Microsoft, Intel in marketing pact on affordability platform
By Our Corporate Bureau | 21 Mar 2006
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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History of hovercraft Part 2...
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