Marketing - general
Maruti targets rural India for sales
02 Jul 2007
Amul becomes a billion-dollar brand
By Our Corporate Bureau | 18 Jun 2007
Asian Dhall rebrands itself
By Venkatachari Jagannath | 15 Jun 2007
Online and Ad spend nears $5 billion mark in January-March 2007
By | 07 Jun 2007
Dell to offer preloaded Linux computers; to sell through Wal-Mart
By Our Corporate Bureau | 25 May 2007
When the numbers are crunched
By | 07 Apr 2007
Mahanagar Gas begins PNG supply to South Mumbai
26 Mar 2007
Coke eyes market for fruit juices, energy drinks
12 Mar 2007
The quest for customer loyalty finds an ally in AI
24 Feb 2007
Every marketer's dream of attracting customers with unflinchingly loyalty comes true… with artificial intelligence, says Dr Kaustubh Chokshi, CEO of UK-based Intelligent Business Systems
Ambani brothers in fray for ICC sponsorship bid
24 Jan 2007
Starting a professional services brand
By | 20 Jan 2007
Biocon grants marketing license for cancer drug in Pakistan
By Our Corporate Bureau | 18 Jan 2007
Looking beyond traditional agencies for marketing innovation
By | 28 Dec 2006
How to understand the brand
By | 27 Dec 2006
Santa lights up the e-retail highway
By | 23 Dec 2006
KSDL to enter liquid soap segment
11 Dec 2006
Maruti's Zen reborn as Estilo
By Mohini Bhatnagar | 01 Dec 2006
Retailers rush in to grab the market
By | 16 Nov 2006
The entry of Reliance into retail has galvanised others into action. Mohini Bhatnagar reports.
The coming retail boom
By Mohini Bhatnagar | 16 Nov 2006
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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