Marketing - general
Pepsi to cash in on cricket mania
By Pepsi has planned a se | 12 Sep 2006
Crossroads ready for a makeover
17 Aug 2006
Success is all about differentiating
By Venkatachari Jagannathan | 09 Aug 2006
CK Ranganathan, promoter and CMD of CavinKare shares his business success with Venkatchari Jagannathan.
31% through word of mouth
08 Aug 2006
Customer loyalty is not always what it seems
By | 18 Jul 2006
Customer retention is a multi-dimensional issue
By | 15 Jun 2006
32 per cent of Internet users are women
By | 12 Jun 2006
Which side doesn''t get it: Companies or customers?
By The author, founde | 05 Jun 2006
Indian brands must establish national advantages
By | 27 May 2006
Getting what you paid for: Winning customers through an acquisition
By | 20 May 2006
9.2 million Indians to seek jobs online in 2006-07
By | 16 May 2006
E-commerce goes places with word-of-mouth
By | 16 May 2006
Godrej launches refrigerators with 10-year warranty against rusting
By Our Corporate Bureau | 20 Apr 2006
Mumbai: The Rs 650 crore appliance division of Godrej & Boyce Mfg. Co. Ltd has launched a new range of refrigerators using ZOP
Microsoft, Intel in marketing pact on affordability platform
By Our Corporate Bureau | 21 Mar 2006
Managing channel partnerships
20 Mar 2006
Online satisfaction equals frequent purchase
By By Preeti Desai | 14 Mar 2006
Big financiers behind Roopalben: CBI
By | 23 Feb 2006
Big financiers behind Roopalben: CBI
By | 23 Feb 2006
Big financiers behind Roopalben: CBI
By | 23 Feb 2006
Kamal Nath hints at modified retail policy to protect small retailers
By Our Corporate Bureau | 13 Jan 2006
Apache Footwear to invest Rs 500 crore in AP
07 Jan 2006
Intel unveils new brand identity
By Our Infotech Bureau | 03 Jan 2006
From complaints to compliments
By | 05 Dec 2005
Latest articles
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By Cygnus | 06 Feb 2026
Intel and AMD server CPU shortages are hitting China as AI data center demand surges, pushing lead times to six months and driving prices higher.
Budget 2026-27 Seeks Fiscal Balance Amid Rupee Volatility and Industrial Stagnation
By Cygnus | 02 Feb 2026
India's Budget 2026-27 targets fiscal discipline with record capex as markets tumble, the rupee weakens and manufacturing struggles to regain momentum.
The Thirsty Cloud: Why 2026 Is the Year AI Bottlenecks Shift From Chips to Water
By Axel Miller | 28 Jan 2026
As AI server density surges in 2026, data centers face a new bottleneck deeper than chips — the massive water demand required for cooling next-generation infrastructure.
The New Airspace Economy: How Geopolitics Is Rewriting Aviation Costs in 2026
By Axel Miller | 22 Jan 2026
Airspace bans, sanctions and corridor risk are forcing airlines into costly detours in 2026, raising fuel burn, reducing aircraft utilisation and pushing airfares higher worldwide.
India’s Data Center Arms Race: The Battle for Power, Cooling, and AI Real Estate
By Cygnus | 22 Jan 2026
India’s data centre boom is turning into an AI arms race where power contracts, liquid cooling and fast commissioning decide the winners across Mumbai, Chennai and Hyderabad.
India’s Oil Balancing Act: Refiners Rebuild Middle East Supply Lines as Russia Flows Disrupt
By Axel Miller | 21 Jan 2026
India’s refiners are rebalancing crude sourcing as Russian imports fell to a two-year low in December 2025, lifting OPEC’s share and raising geopolitical risk concerns.
Arctic Fever: How ‘Greenland Tariff’ Politics Sparked a Global Flight to Safety
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Greenland-linked tariff threats have injected fresh uncertainty into transatlantic trade, triggering a risk-off shift in markets and reshaping global supply chain planning.
The New Oil (Part 5): Friend-Shoring, Supply Chain Fragmentation and the Cost of Resilience
By Cygnus | 19 Jan 2026
Friend-shoring is reshaping lithium, rare earth and graphite supply chains, creating a resilience premium and new winners and losers in clean tech.
The New Oil (Part 4): Can Technology Break the Dependency?
By Cygnus | 16 Jan 2026
Can magnet recycling and rare-earth-free motors reduce global dependence on strategic minerals? Part 4 explores breakthroughs, limits and timelines.
