Advertising / branding
Johnnie Walker Black Label celebrates 100 years
25 Sep 2009
Shormistha Mukherjee quits Saatchi & Saatchi
25 Sep 2009
Coca-Cola ad to feature real people’s music
24 Sep 2009
Cadbury UK launches Caramel Nibbles
23 Sep 2009
Google wins first round in trademarks battle against Louis Vuitton
23 Sep 2009
Louis Vuitton says Google’s practice of allowing other advertisers to use its trademarks as keywords enables advertisers to sell fake or counterfeit versions of its brands
Nokia reaches out to visually impaired
22 Sep 2009
Ford expands reach with social media
22 Sep 2009
Rajeev Sabnis joins DDB Mudra as president
22 Sep 2009
Lipton launches Lipton Clear Green
22 Sep 2009
Top 100 global brands valued at $55 billion
19 Sep 2009
‘Indian online advertising will grow tenfold by 2012’
19 Sep 2009
Though online advertising is at a nascent stage in India, it is likely to catch on as it offers several advantages over TV advertising. Diaz Nesamoney, founder and chief executive of online video ad company Jivox, discusses the new medium with Aruna Rathod
India wins 39 metads at Spikes Asia 2009
19 Sep 2009
Godrej to acquire foreign brands
19 Sep 2009
Surf Excel tugs hearts with new campaign
18 Sep 2009
PETA awards Parle
18 Sep 2009
Volvo to sponsor India International Regatta
18 Sep 2009
ASCI gets new board
18 Sep 2009
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
view more
