Advertising / branding
Pepsi launches integrated marketing campaign
21 Oct 2009
American Express to launch ad campaign in Canada
20 Oct 2009
Chocolate shampoo for kids by Marico
20 Oct 2009
Hertz to revamp corporate identity
19 Oct 2009
Google launches first major UK ad campaign
19 Oct 2009
Walt Disney Company appoints Starcom Worldwide
16 Oct 2009
Weber Shandwick voted as agency of the year
14 Oct 2009
Yahoo! invites yodellers
14 Oct 2009
Nabendu Bhattacharyya launches own OOH
14 Oct 2009
Big TV’s new brand campaign
14 Oct 2009
MCCS appoints Mindshare as its media agency
14 Oct 2009
AdAsia to celebrate India Nite in Kuala Lumpur
13 Oct 2009
First Japanese food store to open in India
13 Oct 2009
Parle launches My Green Planet movement
13 Oct 2009
Pandas delight in new Cadbury Gems ad
13 Oct 2009
Brand Harvest enters mainline advertising
13 Oct 2009
Mudra launches OOH specialist venture
13 Oct 2009
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation