Marketing

Tobacco retailers join manufacturers, down shutters

Tobacco retailers join manufacturers, down shutters

13 Apr 2016

The tobacco lobby says the size of pictorial warnings in India is much larger than the average of 20 per cent that is prevalent among the top five tobacco producing countries, including Brazil and China, comprising around 90 per cent of global tobacco production

Onus on brand ambassadors to prove product quality

Onus on brand ambassadors to prove product quality

12 Apr 2016

A parliamentary committee has mooted changes in the Consumer Protection Bill to penalise celebrities with a jail term of five years and a fine of Rs50 lakh for endorsing claims on product quality, in case the claims prove to be untrue

Hybrid marketing strategy works best when high-technology companies go global

11 Apr 2016

Hybrid marketing strategy works best when high-technology companies go global

11 Apr 2016

Mindshare sweeps Media Abbys with 17 medals, 3 gold

09 Apr 2016

Packaged commodities have to display product information more prominently

08 Apr 2016

Amazon touts India model as formula for success

07 Apr 2016

Reliance Jio to take on competition with low data tariff

07 Apr 2016

Plan to sell used iPhones in India meets stiff resistance

Plan to sell used iPhones in India meets stiff resistance

07 Apr 2016

Apple's new strategy to boost iPhone sales in India has met resistance from a newly formed Mobile and Communications Council, which includes companies such as Micromax,  Intex, and Samsung

Flipkart to strengthen ties with its top retailers

06 Apr 2016

IKEA launches virtual reality shopping

06 Apr 2016

FTC to explore consumer protection issues related to new technologies

05 Apr 2016

Direct selling industry cheers FSSAI directive on nutraceuticals

04 Apr 2016

Cigarette packs to warn more and advertise less from 1 April

30 Mar 2016

Volkswagen sued by FTC over false claims in commercials

30 Mar 2016

Internet advertising to overtake TVCs for the first time in 2017

Internet advertising to overtake TVCs for the first time in 2017

23 Mar 2016

Internet advertising is expected to grow at more than three times the rest of the industry in 2016, says a new report

Amazon to offer cable TV, net, phone service through Amazon Cable Store

22 Mar 2016

M&M enters branded dairy products

22 Mar 2016

Apple to open Fifth Avenue-style stores in India

22 Mar 2016

Honda Motorcycle starts shipping two-wheeler crossover Navi priced Rs39,500

19 Mar 2016

Alibaba plans a full-fledged entry into Indian ecommerce

19 Mar 2016

House panel seeks reduced size of warnings on tobacco

16 Mar 2016

Pepsi launches 150 ml can, set for marketing blitz

14 Mar 2016

Xiaomi seeks nod for stores in India, plans more factories

14 Mar 2016

Future Group hitches wagon to Tata’s Star

04 Mar 2016

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