Marketing
Pay-per-click advertising lacks controls against fraud: study
18 Feb 2016
In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks
Supermarket deals lure buyers into over spending
11 Feb 2016
IKEA loses right to use trademark in Indonesia
09 Feb 2016
IKEA lost the right to use its trademark in Indonesia to Surabaya-based furniture company Ratania Khatulistiwa after the Indonesian Supreme Court held that a registered trademark lapses when not used for commercial purposes for three successive years
Titan unveils Juxt smartwatch in tie-up with HP
21 Jan 2016
The timepiece features a subtle honeycomb dial, 3D indices and can be paired with smart phones having either Android 4.4 or iOS 8.1 and above operating system
Study reveals women charged more than men at UK high street retailers
20 Jan 2016
An analysis revealed that clothes, toys, and personal care items were on average 37 per cent more expensive for women than men
Apple seeks DIPP nod to open its own stores
20 Jan 2016
AppleWatch dominated 52% of global smartwatch shipments: study
15 Jan 2016
Apple Watches accounted for about 52 per cent of global smartwatch shipments last year, since their launch in April 2015
Lenovo to let Motorola brand R.I.P
09 Jan 2016
Lenovo has allowed Motorola to operate unhindered since it bought the company from Google in 2012. But now plans are afoot within Lenovo to bring all mobile phones under one brand and kill the iconic Motorola brand
Kodak revives photo film with new Super 8 camera
06 Jan 2016
Kodak yesterday announced a brand new Super 8 film camera that it hoped would kick off a revival of film photography
In DeLand, get a free bang with your bling
26 Dec 2015
In an attention-grabbing marketing move, this jewellery store in DeLand, USA is offering a free shotgun with every jewellery purchase above a certain amount
Telenor Group boasts of over 200 mn customers
17 Dec 2015
Bottled mountain air sees runaway sales in China
16 Dec 2015
Canadian Moses Lam may just have an out-of-the-box solution for Delhi’s pollution – his air bottled in a ski resort is selling like hot cakes in China, which also has a smog problem
Digital marketing has become mainstream
23 Nov 2015
Titan teams up with HP to launch smart watches
23 Nov 2015
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