Marketing
Pay-per-click advertising lacks controls against fraud: study
18 Feb 2016
In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks
Supermarket deals lure buyers into over spending
11 Feb 2016
IKEA loses right to use trademark in Indonesia
09 Feb 2016
IKEA lost the right to use its trademark in Indonesia to Surabaya-based furniture company Ratania Khatulistiwa after the Indonesian Supreme Court held that a registered trademark lapses when not used for commercial purposes for three successive years
Titan unveils Juxt smartwatch in tie-up with HP
21 Jan 2016
The timepiece features a subtle honeycomb dial, 3D indices and can be paired with smart phones having either Android 4.4 or iOS 8.1 and above operating system
Study reveals women charged more than men at UK high street retailers
20 Jan 2016
An analysis revealed that clothes, toys, and personal care items were on average 37 per cent more expensive for women than men
Apple seeks DIPP nod to open its own stores
20 Jan 2016
AppleWatch dominated 52% of global smartwatch shipments: study
15 Jan 2016
Apple Watches accounted for about 52 per cent of global smartwatch shipments last year, since their launch in April 2015
Lenovo to let Motorola brand R.I.P
09 Jan 2016
Lenovo has allowed Motorola to operate unhindered since it bought the company from Google in 2012. But now plans are afoot within Lenovo to bring all mobile phones under one brand and kill the iconic Motorola brand
Kodak revives photo film with new Super 8 camera
06 Jan 2016
Kodak yesterday announced a brand new Super 8 film camera that it hoped would kick off a revival of film photography
In DeLand, get a free bang with your bling
26 Dec 2015
In an attention-grabbing marketing move, this jewellery store in DeLand, USA is offering a free shotgun with every jewellery purchase above a certain amount
Telenor Group boasts of over 200 mn customers
17 Dec 2015
Bottled mountain air sees runaway sales in China
16 Dec 2015
Canadian Moses Lam may just have an out-of-the-box solution for Delhi’s pollution – his air bottled in a ski resort is selling like hot cakes in China, which also has a smog problem
Digital marketing has become mainstream
23 Nov 2015
Titan teams up with HP to launch smart watches
23 Nov 2015
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
view more
