Marketing
New Apple iPhone 6S not quite flying off dealers’ shelves
15 Oct 2015
Apple's aggressive sales strategy in India may have failed to yield quite the desired results as bookings for the iPhone 6s and 6s Plus have fallen short of expectations
Croma stores to sell Apple products from Diwali
12 Oct 2015
Vodafone bundles Rs8,885 package with iPhone 6S
12 Oct 2015
Retail meets yoga: Future Group ties up with Baba Ramdev’s Patanjali
10 Oct 2015
Blurring the lines between the spiritual and the commercial, Yoga guru Baba Ramdev will market a range of his Patanjali-branded products through Future Group outlets
Apple sells 13 mn new iPhones by weekend
29 Sep 2015
India puts off larger warnings on tobacco packs
29 Sep 2015
India has decided to delay implementation of bigger health warnings on tobacco packaging by a year until April 2016, as pressure mounts on New Delhi to take urgent steps to reduce tobacco consumption
Innovative marketing key to capturing India’s HNWIs
28 Sep 2015
The Indian luxury market is poised for further growth, and innovative marketing will be the key to success, says Joginder Chhabra, Head, market intelligence and consumer insights, LG Electronics India
Honda sets new record with sale of 1 mn Activas in first five months
25 Sep 2015
The Activa had also become the largest-selling two-wheeler in the Indian market
Facebook rebrands Internet.org to 'Free Basics’, expands Indian operations
25 Sep 2015
Facebook has rebranded its controversial Internet.org to Free Basics in a bid to thwart criticism and expand operations
KitKat loses trademark battle with Cadbury
19 Sep 2015
Cadbury has killed off an attempt by its rival Nestle to trademark the distinctive shape of the KitKat, as European judges decided the four-finger chocolate bar is not distinctive enough to be claimed by Nestle for its exclusive use
Google asks CCI for access to probe documents
14 Sep 2015
Maggi to be back on shelves by October: Nestle
10 Sep 2015
Nestle's popular two-minute noodle Maggi will be back on the shelves in the Indian market as early as next month, when testing is expected to be over
European, US anti-trust bodies closing in on Google
01 Sep 2015
The charges revolve around complaints which contend that Google has been unfairly highlighting its own services in its influential search results at the expense of its rivals
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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