Marketing
Nestle India sells 33 mn packs of Maggi in 10 days as govt’s Rs640-cr suit drags
21 Nov 2015
Nestle India’s instant noodle Maggi is back with a bang, selling about 33 million packs of the fast food in 10 days since it was relaunched in the Indian market last week
Smartphone sales rise 15.5% in July-September 2015
20 Nov 2015
Rising demand for affordable smart phones in emerging markets drove worldwide sales of smart phones in the third quarter of 2015
Apple targeting corporate sales in India
17 Nov 2015
Apple, which has seen sluggish sales in India, is reported to be considering institutional sales for its devices
Apple offers buy-back of Rs34,000 on new iPhones
09 Nov 2015
In a first, Apple and its distributors are going to buy back older models under a scheme to ensure that all new phones sold are genuine and reduce the burden of the retailer who can push sales furthers
Hard hit by e-retailers, Google ends GOSF
04 Nov 2015
Freebies for kids a hit in US fast food joints
02 Nov 2015
Xiaomi to launch pre-Diwali flash sale
31 Oct 2015
Consumers resist influence of covert marketing when paid placements are disclosed
29 Oct 2015
Consumers remember and like products better after seeing covert marketing, such as a product placement in a sitcom, but reminding them that product placement is “marketing” eliminates the effect
Walmart to test drone deliveries
27 Oct 2015
Walmart, the world's largest retailer by revenue, has been conducting indoor tests with small drones for several months
Nestle resumes making Maggi; to hit shelves in Nov
27 Oct 2015
Nestle SA, the world's largest packaged food company, has resumed manufacturing of its instant noodles Maggi at three of its India facilities
Surface Book laptop pre-orders sell out on Microsoft online store
15 Oct 2015
Just after it was announced, the Surface Book, Microsoft’s recently introduced and most expensive laptop-hybrid, has been sold out on its online store
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