Marketing
Nestle India sells 33 mn packs of Maggi in 10 days as govt’s Rs640-cr suit drags
21 Nov 2015
Nestle India’s instant noodle Maggi is back with a bang, selling about 33 million packs of the fast food in 10 days since it was relaunched in the Indian market last week
Smartphone sales rise 15.5% in July-September 2015
20 Nov 2015
Rising demand for affordable smart phones in emerging markets drove worldwide sales of smart phones in the third quarter of 2015
Apple targeting corporate sales in India
17 Nov 2015
Apple, which has seen sluggish sales in India, is reported to be considering institutional sales for its devices
Apple offers buy-back of Rs34,000 on new iPhones
09 Nov 2015
In a first, Apple and its distributors are going to buy back older models under a scheme to ensure that all new phones sold are genuine and reduce the burden of the retailer who can push sales furthers
Hard hit by e-retailers, Google ends GOSF
04 Nov 2015
Freebies for kids a hit in US fast food joints
02 Nov 2015
Xiaomi to launch pre-Diwali flash sale
31 Oct 2015
Consumers resist influence of covert marketing when paid placements are disclosed
29 Oct 2015
Consumers remember and like products better after seeing covert marketing, such as a product placement in a sitcom, but reminding them that product placement is “marketing” eliminates the effect
Walmart to test drone deliveries
27 Oct 2015
Walmart, the world's largest retailer by revenue, has been conducting indoor tests with small drones for several months
Nestle resumes making Maggi; to hit shelves in Nov
27 Oct 2015
Nestle SA, the world's largest packaged food company, has resumed manufacturing of its instant noodles Maggi at three of its India facilities
Surface Book laptop pre-orders sell out on Microsoft online store
15 Oct 2015
Just after it was announced, the Surface Book, Microsoft’s recently introduced and most expensive laptop-hybrid, has been sold out on its online store
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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