Marketing
Moser Baer launches movie-loaded USB drives
13 Sep 2010
Idea launches skills fest for school kids
01 Sep 2010
Promotions emerge as a key influence on consumers’ purchase decisions
31 Aug 2010
The one section of grocery shopping which kindled the least interest in consumers, household cleaning and laundry products, has seen rising growth on the back og consumer promo offers, reveals a new Datamonitor survey
Payday proximity changes consumer motives, behaviour: study
30 Aug 2010
Desire to improve or preserve quality of life, not price or bank account size, motivates purchases, report University of Utah researchers
Hyundai Motor India announces price hike
26 Aug 2010
Zoom in with Fujilfilm’s Finepix S1800
26 Aug 2010
Oscar targets youth with the J4 handset
25 Aug 2010
GoodKnight launches new ad featuring Vidya Balan
23 Aug 2010
India's Ybrant Digital acquires Lycos Inc for $36 million
17 Aug 2010
Lycos, created in 1994 as a research project at Carnegie Mellon University, went on to become the most visited search engine in the world in 1999
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
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History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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.jpg "Adani-Sirus joint venture to acquire 77.5% stake in Coredge.io parent Parserlabs")
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