Marketing
Volkswagen releases "talking" ad in TOI
21 Sep 2010
HDFC rolls out special offers for festive season
20 Sep 2010
Radio One scouts for music jockeys in colleges
16 Sep 2010
Nokia launches music phone X2 in India
15 Sep 2010
Indian Hotels unveils ‘upper upscale’ Vivanta brand
15 Sep 2010
The company is looking at a larger presence in the mid-priced segment through its upper upscale Vivanta and upscale Gateway brands, while a new brand between Gateway and budget brand Ginger is also on the drawing board
BenQ unveils VA-LED monitors
14 Sep 2010
Moser Baer launches movie-loaded USB drives
13 Sep 2010
Idea launches skills fest for school kids
01 Sep 2010
Promotions emerge as a key influence on consumers’ purchase decisions
31 Aug 2010
The one section of grocery shopping which kindled the least interest in consumers, household cleaning and laundry products, has seen rising growth on the back og consumer promo offers, reveals a new Datamonitor survey
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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