Marketing
Linc Pen inks deal with Rajasthan Royals
09 Mar 2010
Reliance Trends opens flagship store in Thane
05 Mar 2010
Calcutta High Court stays HUL's Rin V/s Tide commercial
By By Navpreet Panjrath | 05 Mar 2010
The Calcutta High Court today restrained FMCG major Hindustan Unilever from telecasting its controversial comparative Rin v/s Tide TV commercial. Navpreet Panjrath reports
Tata Teleservices plans to compensate subscribers for poor service
04 Mar 2010
In a path-breaking initiative launched by company on the 171st birth anniversary of Tata Group Founder, Sir Jamsetji Nusserwanji Tata, Tata Teleservices has injtroduced the industry's first endeavor to see customer service stand out as a key differentiator
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
Valentines Day cards on mobile now available
11 Feb 2010
Radio City's venture into audio books for kids
30 Jan 2010
Roadies Challenge by Idea Cellular back!
29 Jan 2010
Coca-Cola eyes Russian juice maker Nidan Soki: report
22 Jan 2010
The acquisition of Nidan Soki, if it comes through, would catapult Coca-Cola to the No 1 spot in the Russian juice market overtaking its arch rival Pepsi
Online leading advertising industry recovery, says Bellwether report
18 Jan 2010
Marketing spending on the main media, such as TV, press and radio advertising, suffered most, with 22 per cent of UK companies cutting back on spending on traditional media
Coca-cola launches Minute Maid Nimbu Fresh
18 Jan 2010
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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