Marketing
Tata Teleservices plans to compensate subscribers for poor service
04 Mar 2010
In a path-breaking initiative launched by company on the 171st birth anniversary of Tata Group Founder, Sir Jamsetji Nusserwanji Tata, Tata Teleservices has injtroduced the industry's first endeavor to see customer service stand out as a key differentiator
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
Valentines Day cards on mobile now available
11 Feb 2010
Radio City's venture into audio books for kids
30 Jan 2010
Roadies Challenge by Idea Cellular back!
29 Jan 2010
Coca-Cola eyes Russian juice maker Nidan Soki: report
22 Jan 2010
The acquisition of Nidan Soki, if it comes through, would catapult Coca-Cola to the No 1 spot in the Russian juice market overtaking its arch rival Pepsi
Online leading advertising industry recovery, says Bellwether report
18 Jan 2010
Marketing spending on the main media, such as TV, press and radio advertising, suffered most, with 22 per cent of UK companies cutting back on spending on traditional media
Coca-cola launches Minute Maid Nimbu Fresh
18 Jan 2010
Hilton launches global marketing initiative
05 Jan 2010
Nestle launches two new products
30 Dec 2009
When did you last cheat on your shampoo?
24 Dec 2009
The strongest and most potent ingredient in customer relationship is communication. The kind of product communication can decide the kind of relationships customers have with brands, says marketing consultant Raj Halve
Winter blizzard leads to high online sales in US
24 Dec 2009
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