Marketing
Thomas Cook to sell Bajaja Allianz Life policies
13 Jun 2008
ABD launches 'Wodka Gorbatschow' in India
09 Jun 2008
The Soul of Samsung costs Rs20,000
31 May 2008
Samsung Telecommunications India (STI) has announced the launch of its Flagship model, SGH-U900, in India along with seven other handset models and mobile accessories See: video
Buick Invicta: GM revives a heritage brand
30 May 2008
The Buick Invicta sedan from the General Motors stable, unveiled recently at Auto China 2008 makes a bold statement through its classy design and is set to gain a strong market share in the premium car segment.
Adidas to expand stores in India in 2008
27 May 2008
Trent goes down the franchise path
23 May 2008
Nat Geo to launch four new channels in India
22 May 2008
Marketing through mobile phones
22 May 2008
Mobile phones are poised to ring in lot of relationship-marketing in consumers' lives, offering mass produced products and services on a customised level, says Somma Banerjjee
Champagne Indage makes its third Australian acquisition; buys premium winery VineCrest
17 May 2008
Champagne Indage has made its third Australian acquisition in 18 months to establish a global footprint and complement its product portfolio in the Indian market
Rural Marketing Seminar: Regional media necessary to communicate with rural markets
By By Dhruv Tanwar | 10 May 2008
Rural Marketing Seminar: Collaborative partnerships are the way forward in rural marketing
By By Dhruv Tanwar | 10 May 2008
Rural Marketing Seminar: Marketing to the “real” India
By By Dhruv Tanwar | 10 May 2008
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
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