Marketing
Marketing via controversy: The Indian Premier League
21 Apr 2008
Controversy, if used correctly, can be a brilliant, amazingly low cost marketing tool that makes for phenomenal media coverage, and be very effective, if you manage the media well and do not mind the odd dose of adverse publicity in the short term. Dhruv Tanwar takes a look at the flip side of two much publicised events, one a restaurant, and the other the Indian Premier League.
Kingfisher Airlines announces ‘Fly Kingfisher Fair Play Award’ for DLF Indian Premier League
21 Apr 2008
Vidya Balan new brand ambassador for Toshiba
16 Apr 2008
RAPA Awards 2007 draws 1,000 entries
14 Apr 2008
CDMA revenue per user rises, GSM earnings dip
12 Apr 2008
Get paid to listen to ads on mobile, if you want
12 Apr 2008
With employees as brand ambassadors, Ford set to re-claim its title in the US
11 Apr 2008
Having jettisoned its loss making brands Jaguar and Land Rover into Tata Group's lap, Ford is now set to focus on its home market in the United States, and give its competitors a bloody nose in the bargain. Dhruv Tanwar takes a look at Ford's new marketing campaign.
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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