Advertising / branding
San Francisco mulls aerial advertising ban
23 Jul 2013
Foods advertised on popular children's websites do not meet nutrition standards
By By Megan Orciari | 09 Jul 2013
Japanese advt giant Dentsu plans $1.2-bn share issue to repay debt
04 Jul 2013
Japan’s No.1 advertising group Dentsu Inc, which recently acquired leading British marketing firm Aegis Group Plc, plans to raise approximately ¥120 billion ($1.2 billion) through a public issue to repay its deb
Google introduces product listing ads in India
17 Jun 2013
WPP in data-sharing pact with Twitter
07 Jun 2013
While Twitter data would help WPP provide its customers access to more real-time information, the deal enables Twitter to expand its revenue sources to reach $1 billion in sales by 2014
Food commercials excite teen brains more than mobile plans, cars
09 May 2013
Watching TV commercials of people munching on hot, crispy French fries or sugar-laden cereal resonates more with teens than advertisements about cell phone plans or the latest car
Media buyers say they dealt with UK ad sales teams
06 May 2013
While Google claimed before a UK parliamentary panel that its staff in the country was not involved in sales, digital media buyers claim they had been dealing with the internet giant's sales teams in the country
New study says big brands buying fake Twitter followers
27 Apr 2013
Two security researchers have revealed that several big name brands are inflating their social media numbers by purchasing fake followers.
Small businesses see red in browsers’ ad blocking technology
25 Apr 2013
Online advertising revenue hit a new high of $36.6 billion in 2012, due partly to customised ad experiences made possible by data tracking.