Advertising / branding
Google to move into grocery delivery with Shopping Express
30 Mar 2013
The delivery service is part of Google's strategy to expand consumer reliance on the internet to enable it to expand into new avenues of online ads, its primary revenue source
Twitter ad revenue set to double this year
28 Mar 2013
Pepsi to unveil new bottle design next month
23 Mar 2013
Comcast Cable bans gun and ammunition ads
23 Mar 2013
Where to place your brand at mega events
By By Mohini Bhatnagar | 13 Mar 2013
Whole Foods to introduce labelling on GM foods
11 Mar 2013
Celebrity endorsement attract kids to junk foods
08 Mar 2013
TCS ranked world's 4th most valuable IT services brand
05 Mar 2013
TCS was the single largest contributor to the overall Tata brand and was ranked the world’s 39th most valuable brand by UK-based brand valuation firm Brand Finance Plc
Swiss luxury watch-maker Rolex voted UK’s top consumer brand
26 Feb 2013
This is the first time in six years that a brand has been ranked on top for two years in a row, leaving technology giants Apple and Microsoft trailing at second and third place
Luxury brand advertising: stronger visuals, fewer words
14 Feb 2013
Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe
Advertising could generate £100 bn for UK economy: report
01 Feb 2013
The report, based on a cross-country analysis covering 17 markets over 14 years, says figures showed that for every £1 invested in advertising, £6 was generated towards the UK's GDP
RIM becomes BlackBerry
31 Jan 2013
The legal name change to BlackBerry from RIM will take affect after shareholders approve the decision, but the company has already begun to do business under its new name
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Latest articles
Featured articles
Tokenising the gilt: what the UK’s digital bond pilot could mean for sovereign debt
By Cygnus | 12 Feb 2026
HM Treasury selects HSBC Orion and Ashurst LLP for its Digital Gilt Instrument (DIGIT) pilot. A deep dive into the architecture, legal framework, and the shift toward near real-time settlement.
The silicon-rich AI race: how Cisco’s G300 puts networking at the center of compute
By Cygnus | 11 Feb 2026
Cisco's new Silicon One G300 targets AI data center bottlenecks as networking becomes central to compute performance.
Server CPU Shortages Grip China as AI Boom Strains Intel and AMD Supply Chains
By Cygnus | 06 Feb 2026
Intel and AMD server CPU shortages are hitting China as AI data center demand surges, pushing lead times to six months and driving prices higher.
Budget 2026-27 Seeks Fiscal Balance Amid Rupee Volatility and Industrial Stagnation
By Cygnus | 02 Feb 2026
India's Budget 2026-27 targets fiscal discipline with record capex as markets tumble, the rupee weakens and manufacturing struggles to regain momentum.
The Thirsty Cloud: Why 2026 Is the Year AI Bottlenecks Shift From Chips to Water
By Axel Miller | 28 Jan 2026
As AI server density surges in 2026, data centers face a new bottleneck deeper than chips — the massive water demand required for cooling next-generation infrastructure.
The New Airspace Economy: How Geopolitics Is Rewriting Aviation Costs in 2026
By Axel Miller | 22 Jan 2026
Airspace bans, sanctions and corridor risk are forcing airlines into costly detours in 2026, raising fuel burn, reducing aircraft utilisation and pushing airfares higher worldwide.
India’s Data Center Arms Race: The Battle for Power, Cooling, and AI Real Estate
By Cygnus | 22 Jan 2026
India’s data centre boom is turning into an AI arms race where power contracts, liquid cooling and fast commissioning decide the winners across Mumbai, Chennai and Hyderabad.
India’s Oil Balancing Act: Refiners Rebuild Middle East Supply Lines as Russia Flows Disrupt
By Axel Miller | 21 Jan 2026
India’s refiners are rebalancing crude sourcing as Russian imports fell to a two-year low in December 2025, lifting OPEC’s share and raising geopolitical risk concerns.
Arctic Fever: How ‘Greenland Tariff’ Politics Sparked a Global Flight to Safety
By Axel Miller | 20 Jan 2026
Greenland-linked tariff threats have injected fresh uncertainty into transatlantic trade, triggering a risk-off shift in markets and reshaping global supply chain planning.
