Advertising / branding
Google to move into grocery delivery with Shopping Express
30 Mar 2013
The delivery service is part of Google's strategy to expand consumer reliance on the internet to enable it to expand into new avenues of online ads, its primary revenue source
Twitter ad revenue set to double this year
28 Mar 2013
Pepsi to unveil new bottle design next month
23 Mar 2013
Comcast Cable bans gun and ammunition ads
23 Mar 2013
Where to place your brand at mega events
By By Mohini Bhatnagar | 13 Mar 2013
Whole Foods to introduce labelling on GM foods
11 Mar 2013
Celebrity endorsement attract kids to junk foods
08 Mar 2013
TCS ranked world's 4th most valuable IT services brand
05 Mar 2013
TCS was the single largest contributor to the overall Tata brand and was ranked the world’s 39th most valuable brand by UK-based brand valuation firm Brand Finance Plc
Swiss luxury watch-maker Rolex voted UK’s top consumer brand
26 Feb 2013
This is the first time in six years that a brand has been ranked on top for two years in a row, leaving technology giants Apple and Microsoft trailing at second and third place
Luxury brand advertising: stronger visuals, fewer words
14 Feb 2013
Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe
Advertising could generate £100 bn for UK economy: report
01 Feb 2013
The report, based on a cross-country analysis covering 17 markets over 14 years, says figures showed that for every £1 invested in advertising, £6 was generated towards the UK's GDP
RIM becomes BlackBerry
31 Jan 2013
The legal name change to BlackBerry from RIM will take affect after shareholders approve the decision, but the company has already begun to do business under its new name
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
view more
