Advertising / branding
Display advertising to see boom on internet as cookie-based ads decline
25 Feb 2014
Banner ads are almost passé; and with cookie-based ads becoming increasingly expensive, the future of digital advertising lies with display ads, say new studies
Display advertising to see boom on internet as cookie-based ads decline
25 Feb 2014
Banner ads are almost passé; and with cookie-based ads becoming increasingly expensive, the future of digital advertising lies with display ads, say new studies
Google acquires ad-fraud detection specialist Spider.io
22 Feb 2014
The acquisition will help Google to instill confidence among its advertisers that the money they are spending on online ads are for their ads being clicked on by real people and not by botnets
Tata is India’s ‘most valuable’ brand, Apple tops global list
19 Feb 2014
While the Tata Group has retained its top position in India in Brand Finance’s Global 500 list, all the others, including SBI, Reliance Industries and Bharti Airtel, have slipped
Yahoo’s Mayer bets on contextual search
12 Feb 2014
T-Mobile wins case against AT&T's Aio using colour magenta
10 Feb 2014
A US federal court has ruled that AT&T subsidiary Aio Wireless’ use of the colour magenta is an infringement of T-Mobile's magenta trademark
Samsung topples Nokia to become India’s ‘most trusted brand’
31 Jan 2014
Samsung has emerged as the most trusted brand in India across all regions, followed by Sony and Tata, according to Brand Trust Report 2014
Samsung topples Nokia to become India’s ‘most trusted brand’
31 Jan 2014
Samsung has emerged as the most trusted brand in India across all regions, followed by Sony and Tata, according to Brand Trust Report 2014
Samsung topples Nokia to become India’s ‘most trusted brand’
31 Jan 2014
Samsung has emerged as the most trusted brand in India across all regions, followed by Sony and Tata, according to Brand Trust Report 2014
Google proposes ad-linked free taxi service to bring shoppers to physical stores
27 Jan 2014
A new Google patent proposes ad-supported free taxi rides for commuters to shop at brick and mortar stores — a move that may help them to be one up on online retailers
Apple’s iconic 1984 commercial turns 30
23 Jan 2014
Japanese carrier ANA pulls ‘racist’ TV ad
21 Jan 2014
Mobile advertising spending to reach $18 bn in 2014
21 Jan 2014
The audio-video format will grow the fastest, with the boom in sales of tablets driving video
GM returns to advertising on Facebook
16 Jan 2014
Facebook yesterday released research showing that automotive campaigns on the social networking site led more people to consider the brands and models advertised
Twitter adds new capabilities for ad re-targeting programme
16 Jan 2014
Twitter will allow advertisers to include or exclude certain audiences from their advertising by using email addresses and user IDs
Publicis chief visits India after biggest M&A deal in ad world
20 Dec 2013
The Indian advertising market seems to have caught the attention of Maurice Levy, chairman of the management board and CEO, Publicis Groupe SA, who is visiting the country
Facebook to start video advertising
18 Dec 2013
Latest articles
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The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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