Advertising / branding
![Logos and brands: the sizzle and the steak Logos and brands: the sizzle and the steak](/brand_dossier/adv_brnd/images/raj_halve_sm_domain-b.jpg)
Logos and brands: the sizzle and the steak
21 Jun 2011
A logo is more often than not just a nice piece of design, but what does it do for a brand or organisation? By Raj Halve
Mindshare appointed media AOR for NourishCo
20 Jun 2011
Zee TV unveils new brand identity
20 Jun 2011
SMG India elevates three key personnel
17 Jun 2011
Adrian Miller bids adieu to JWT
31 May 2011
Hero Honda may rebrand to Hero Moto
18 May 2011
![Google probed for carrying ads from illegal online pharmacies Google probed for carrying ads from illegal online pharmacies](/companies/companies_g/google/images/medicine_sm_domain-b.jpg)
Google probed for carrying ads from illegal online pharmacies
13 May 2011
Google says rogue pharmacies have been sneaking in their ads through the control systems in its AdWords platform that sells ads
Featured articles
![](/Uploads/Images/thumb_733d509d-493c-41e9-b429-1260d912bb91-Aerogel-Crayon.jpg)
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
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COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
![](/Uploads/Images/thumb_97943c9b-6e8f-429b-b355-1d4502bac437-Ponzi-Money.jpg)
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
![](/Uploads/Images/thumb_0f8359a3-2528-4faf-86c9-707fb7bccc01-Hdfc-logo.jpg)
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
![](/Uploads/Images/thumb_dc6b9dcc-e31e-4574-82e7-928e089406e0-Finger_millet.jpg)
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
![](/Uploads/Images/thumb_e37827da-fafd-4991-8635-60fade3df34c-ICM.jpg)
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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History of hovercraft Part 3...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
![](https://businesshistory.domain-b.com/Uploads/Videos/Images/thumb_f5cfed27-cd8d-4644-9c6b-d1f3f64fb558-YouTube-thumbnail-Hovercraf.jpg)
History of hovercraft Part 2...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
![](https://businesshistory.domain-b.com/Uploads/Videos/Images/thumb_1510a271-632f-46ba-846b-a761ccffe903-History-of-Hovercraft.jpg)
History of Hovercraft Part 1...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
![](https://businesshistory.domain-b.com/Uploads/Videos/Images/thumb_b54c323b-99c2-47ed-9df1-06452504c83a-YouTube-thumbnail-Indian-tr.jpg)