Advertising / branding
Google launches new programme for Indian small companies
29 Nov 2013
Google India yesterday launched Google Partners, a programme aimed at helping web professionals and agencies
Celebs don’t always make effective brand ambassadors
08 Nov 2013
While every consumer goods company wants a ‘brand ambassador’ of the status of a Sachin Tendulkar, very few know how to use such celebs effectively
Google’s DoubleClick to sell Facebook ads
19 Oct 2013
Google to add user photo to ads
12 Oct 2013
BCCI awards title sponsorship to Star, ESPN
03 Oct 2013
Tata DoCoMo launches new brand campaign
18 Sep 2013
Challenges ahead for Apple from new open mobile operating systems
12 Sep 2013
Telecoms expert Ronald Klingebiel, assistant professor of strategy at Warwick Business School, says new ways apps are delivered on phones could spell trouble for Apple after it unveiled its latest iPhone
AOL to buy video ad platform Adap.tv
07 Aug 2013
In 2012 Adap.tv supported more than 26,000 global ad campaigns, which ran on approximately 9,500 websites and was used by many top brand advertisers
Publicis, Omnicom merging to create an advertising powerhouse
29 Jul 2013
The merged Publicis Omnicom Group will overtake current market leader WPP Plc as the world’s largest advertising group
Apple rated top technology brand in Harris Poll EquiTrend study
29 Jul 2013
Even after Steve Jobs, Apple continues to hold its spot as the top technology brand across three mainstream categories — Computer, Tablet and Mobile Phone
Two top ad firms Publicis, Omnicom in merger talks
27 Jul 2013
Two of the world’s large advertising firms Publicis Groupe SA and Omnicom Group Inc are in merger talks, which if successful, would create the world's largest advertising conglomerate
Latest articles
Featured articles
Tokenising the gilt: what the UK’s digital bond pilot could mean for sovereign debt
By Cygnus | 12 Feb 2026
HM Treasury selects HSBC Orion and Ashurst LLP for its Digital Gilt Instrument (DIGIT) pilot. A deep dive into the architecture, legal framework, and the shift toward near real-time settlement.
The silicon-rich AI race: how Cisco’s G300 puts networking at the center of compute
By Cygnus | 11 Feb 2026
Cisco's new Silicon One G300 targets AI data center bottlenecks as networking becomes central to compute performance.
Server CPU Shortages Grip China as AI Boom Strains Intel and AMD Supply Chains
By Cygnus | 06 Feb 2026
Intel and AMD server CPU shortages are hitting China as AI data center demand surges, pushing lead times to six months and driving prices higher.
Budget 2026-27 Seeks Fiscal Balance Amid Rupee Volatility and Industrial Stagnation
By Cygnus | 02 Feb 2026
India's Budget 2026-27 targets fiscal discipline with record capex as markets tumble, the rupee weakens and manufacturing struggles to regain momentum.
The Thirsty Cloud: Why 2026 Is the Year AI Bottlenecks Shift From Chips to Water
By Axel Miller | 28 Jan 2026
As AI server density surges in 2026, data centers face a new bottleneck deeper than chips — the massive water demand required for cooling next-generation infrastructure.
The New Airspace Economy: How Geopolitics Is Rewriting Aviation Costs in 2026
By Axel Miller | 22 Jan 2026
Airspace bans, sanctions and corridor risk are forcing airlines into costly detours in 2026, raising fuel burn, reducing aircraft utilisation and pushing airfares higher worldwide.
India’s Data Center Arms Race: The Battle for Power, Cooling, and AI Real Estate
By Cygnus | 22 Jan 2026
India’s data centre boom is turning into an AI arms race where power contracts, liquid cooling and fast commissioning decide the winners across Mumbai, Chennai and Hyderabad.
India’s Oil Balancing Act: Refiners Rebuild Middle East Supply Lines as Russia Flows Disrupt
By Axel Miller | 21 Jan 2026
India’s refiners are rebalancing crude sourcing as Russian imports fell to a two-year low in December 2025, lifting OPEC’s share and raising geopolitical risk concerns.
Arctic Fever: How ‘Greenland Tariff’ Politics Sparked a Global Flight to Safety
By Axel Miller | 20 Jan 2026
Greenland-linked tariff threats have injected fresh uncertainty into transatlantic trade, triggering a risk-off shift in markets and reshaping global supply chain planning.
