Advertising / branding
Future of Kellogs Frosties’ cereal mascot in doubt amid falling sales as parental concerns rise
28 Jan 2013
Carlyle Group led consortium to buy Chinese display-advertising provider Focus Media for $3.7 bn
20 Dec 2012
Ista Hotels to be rebranded as Hyatt Hotels
30 Oct 2012
Ad campaign to boost new businesses
04 Oct 2012
UK high court ruling upholds Cadbury's claims over colour purple
03 Oct 2012
Cadbury is the proud owner of the colour purple, a high court judge in UK has ruled, provided it is wrapped around several blocks of sugar, milk, cocoa and emulsifiers
Deccan Chargers good fit for Videocon's brands: Venugopal Dhoot
07 Sep 2012
Videocon's branding budget had been pegged at Rs200 crore per annum and according to chairman Venugopal Dhoot owning an IPL team would be a value buy as a branding exercise for the company
Honda Motor Co to get new identity by month end
07 Sep 2012
Twitter to let advertisers target users by interest
31 Aug 2012
Twitter has moved to a strategy of actively sifting through what each user is reading and tweeting to learn every individual's interests
Management, private equity firms jointly bid $3.5 bn for China’s Focus Media
14 Aug 2012
Chairman and CEO Jason Nanchun Jiang owns about 18 per cent stake in Focus Media, China’s largest display-advertising provider
Is advertising on Facebook dead?
13 Aug 2012
Is advertising on Facebook dead? Well, not yet. But I do believe it is in the ICU. By Raj Halve
Global social media revenues to reach $16.9 billion in 2012
26 Jul 2012
With marketers allocating a higher percentage of their advertising budget to social networking sites, global social media revenues are forecast to reach $16.9 billion in 2012
Air Arabia’s new safety video is no kidstuff
23 Jul 2012
BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
16 Jul 2012
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu, director of paid media at independent specialist SEO and PPC consulting and technology firm, Greenlight
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
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