Marketing
Do energy drinks pose a health risk?
30 Jun 2015
A recent survey by the US government found that the number of people seeking emergency care after drinking energy beverages doubled in a recent four-year period, in which energy drinks saw a significant increase in popularity
Ford Motor to allow owners to rent their cars
29 Jun 2015
FCC moves to protect consumers from robocalls
20 Jun 2015
Coffee giant Starbucks expands mobile ordering
18 Jun 2015
Microsoft opens first Priority Store in Chennai
11 Jun 2015
Nestle's Maggi under scanner over MSG and lead conent
19 May 2015
Maggi, which has been Nestle’s most popular product, is now under the scanner due to the content of mono-sodium glutamate and lead above permissible limits
Google to add "Shop" button to Search
16 May 2015
Microsoft to prioritise mobile-friendly sites in search results
15 May 2015
Microsoft's Bing is following Google's move to raise search rankings for websites that are mobile-optimised
Eating different brands of the same food product could contribute to overconsumption
11 May 2015
People who eat different types and brands of commonly available food items, such as pizza, are more likely to overeat than people who tend to consume the same brand
IBM, Facebook enter marketing alliance
06 May 2015
Facebook and IBM today entered into an alliance to drive personalised campaigns, both on the social network and across other digital media
IBM, Facebook enter marketing alliance
06 May 2015
Facebook and IBM today entered into an alliance to drive personalised campaigns, both on the social network and across other digital media
Voltas enters mass market air coolers
05 May 2015
The brain in the supermarket
11 Apr 2015
Typical models of consumer thought often treat the brain like an always-running computer, and hold that consumers constantly worry about the ways in which their choices interact. However, MIT researchers suggest that your brain makes a simpler calculation when you shop — likely deploying an “index strategy” of straightforward ranking of products, explains MIT's Peter Dzikes
Flipkart ties up with Mumbai dabbawalas for last-mile delivery
10 Apr 2015
Online marketplace Flipkart has tied up with Mumbai’s 'Dabbawala' organisations for last-mile delivery of orders to Mumbai buyers
Managing choice overload while deciding which one to buy
26 Mar 2015
Having more choices is generally considered a good thing – until buyers actually have to choose that one cell phone or car from among a dozen or so options
Latest articles
Featured articles
Server CPU Shortages Grip China as AI Boom Strains Intel and AMD Supply Chains
By Cygnus | 06 Feb 2026
Intel and AMD server CPU shortages are hitting China as AI data center demand surges, pushing lead times to six months and driving prices higher.
Budget 2026-27 Seeks Fiscal Balance Amid Rupee Volatility and Industrial Stagnation
By Cygnus | 02 Feb 2026
India's Budget 2026-27 targets fiscal discipline with record capex as markets tumble, the rupee weakens and manufacturing struggles to regain momentum.
The Thirsty Cloud: Why 2026 Is the Year AI Bottlenecks Shift From Chips to Water
By Axel Miller | 28 Jan 2026
As AI server density surges in 2026, data centers face a new bottleneck deeper than chips — the massive water demand required for cooling next-generation infrastructure.
The New Airspace Economy: How Geopolitics Is Rewriting Aviation Costs in 2026
By Axel Miller | 22 Jan 2026
Airspace bans, sanctions and corridor risk are forcing airlines into costly detours in 2026, raising fuel burn, reducing aircraft utilisation and pushing airfares higher worldwide.
India’s Data Center Arms Race: The Battle for Power, Cooling, and AI Real Estate
By Cygnus | 22 Jan 2026
India’s data centre boom is turning into an AI arms race where power contracts, liquid cooling and fast commissioning decide the winners across Mumbai, Chennai and Hyderabad.
India’s Oil Balancing Act: Refiners Rebuild Middle East Supply Lines as Russia Flows Disrupt
By Axel Miller | 21 Jan 2026
India’s refiners are rebalancing crude sourcing as Russian imports fell to a two-year low in December 2025, lifting OPEC’s share and raising geopolitical risk concerns.
Arctic Fever: How ‘Greenland Tariff’ Politics Sparked a Global Flight to Safety
By Axel Miller | 20 Jan 2026
Greenland-linked tariff threats have injected fresh uncertainty into transatlantic trade, triggering a risk-off shift in markets and reshaping global supply chain planning.
The New Oil (Part 5): Friend-Shoring, Supply Chain Fragmentation and the Cost of Resilience
By Cygnus | 19 Jan 2026
Friend-shoring is reshaping lithium, rare earth and graphite supply chains, creating a resilience premium and new winners and losers in clean tech.
The New Oil (Part 4): Can Technology Break the Dependency?
By Cygnus | 16 Jan 2026
Can magnet recycling and rare-earth-free motors reduce global dependence on strategic minerals? Part 4 explores breakthroughs, limits and timelines.
