Marketing
Do energy drinks pose a health risk?
30 Jun 2015
A recent survey by the US government found that the number of people seeking emergency care after drinking energy beverages doubled in a recent four-year period, in which energy drinks saw a significant increase in popularity
Ford Motor to allow owners to rent their cars
29 Jun 2015
FCC moves to protect consumers from robocalls
20 Jun 2015
Coffee giant Starbucks expands mobile ordering
18 Jun 2015
Microsoft opens first Priority Store in Chennai
11 Jun 2015
Nestle's Maggi under scanner over MSG and lead conent
19 May 2015
Maggi, which has been Nestle’s most popular product, is now under the scanner due to the content of mono-sodium glutamate and lead above permissible limits
Google to add "Shop" button to Search
16 May 2015
Microsoft to prioritise mobile-friendly sites in search results
15 May 2015
Microsoft's Bing is following Google's move to raise search rankings for websites that are mobile-optimised
Eating different brands of the same food product could contribute to overconsumption
11 May 2015
People who eat different types and brands of commonly available food items, such as pizza, are more likely to overeat than people who tend to consume the same brand
IBM, Facebook enter marketing alliance
06 May 2015
Facebook and IBM today entered into an alliance to drive personalised campaigns, both on the social network and across other digital media
IBM, Facebook enter marketing alliance
06 May 2015
Facebook and IBM today entered into an alliance to drive personalised campaigns, both on the social network and across other digital media
Voltas enters mass market air coolers
05 May 2015
The brain in the supermarket
11 Apr 2015
Typical models of consumer thought often treat the brain like an always-running computer, and hold that consumers constantly worry about the ways in which their choices interact. However, MIT researchers suggest that your brain makes a simpler calculation when you shop — likely deploying an “index strategy” of straightforward ranking of products, explains MIT's Peter Dzikes
Flipkart ties up with Mumbai dabbawalas for last-mile delivery
10 Apr 2015
Online marketplace Flipkart has tied up with Mumbai’s 'Dabbawala' organisations for last-mile delivery of orders to Mumbai buyers
Managing choice overload while deciding which one to buy
26 Mar 2015
Having more choices is generally considered a good thing – until buyers actually have to choose that one cell phone or car from among a dozen or so options
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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