Marketing
LG, Hero Honda, Nicholas Piramal to focus on rural markets
17 Jan 2009
India's 700 million villagers now account for a massive $100 billion a year consumer spending in the country, reports Shalini Amarnani.
RIM looks at enlarging its target segment in India; announces launch of unlocked BlackBerry smartphones
17 Jan 2009
REVA to retail at Reliance digital stores
15 Jan 2009
Sony unveils futuristic glasses, Vaio P series
15 Jan 2009
High-end cosmetics for free!
15 Jan 2009
Hitachi launches branding campaign
14 Jan 2009
LIC to sell policies online
12 Jan 2009
LIC will begin marketing insurance products online for the first time, starting with its single-premium Jeevan Astha
Mercedes-Benz sales go down
09 Jan 2009
New section by Mid Day on marketing
08 Jan 2009
New section by Mid Day on marketing
08 Jan 2009
Dabur enters malted food drink market
02 Jan 2009
Tata Sky to tap regional markets
24 Dec 2008
Coca-Cola enters flavoured-water category
22 Dec 2008
Ripple introduces special Christmas fragrances
19 Dec 2008
Wagh Bakri launches premium tea brand
16 Dec 2008
ITC Welcomgroup given Helen Keller award
13 Dec 2008
SpiceJet appoints Contract Advertising
13 Dec 2008
McDonald's new campaign
13 Dec 2008
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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