Marketing
Monster.com to tap rural areas
12 Aug 2009
The ignored marketing medium
08 Aug 2009
For most marketers in India the potential of teleshopping as a marketing tool just doesn’t seem to exist, writes marketing consultant Raj Halve
Toon Kidz to expand, foray into chocolates
08 Aug 2009
Go rural, minister advises businesses
07 Aug 2009
Reebok launches new range of cricket footwear
05 Aug 2009
Bang & Olufsen launches BeoTime
28 Jul 2009
The markets that we don’t see
27 Jul 2009
There are markets of enormous size that we know of, but are not ‘aware’ of in the true sense, writes marketing consultant Raj Halve
Skoda Auto India opens first boutique showroom
25 Jul 2009
Planet Sports presents sale of the year
23 Jul 2009
WagonR mascot Mr WizeR comes to life
23 Jul 2009
In a first for the Indian automobile industry, a car brand will have its own mascot. Shashank Srivastava, chief general manager (marketing), Maruti Suzuki, talks to Aruna Rathod about WagonR’s new mascot.
Haier launches Coupe range of refrigerators
22 Jul 2009
Microsoft to set up retail outlets
22 Jul 2009
Starbucks's retro coffee houses to serve spirits
20 Jul 2009
Marketing: ignored niches
11 Jul 2009
Tradition-bound thinking, not consumers, fail products that might have succeeded, says marketing consultant Raj Halve
Carlsberg launches Tuborg in India
10 Jul 2009
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The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
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By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
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Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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