Advertising / branding

IMA calls for implementation of 85 per cent PWH rule for tobacco products

29 Mar 2016

Internet advertising to overtake TVCs for the first time in 2017

23 Mar 2016

Internet advertising is expected to grow at more than three times the rest of the industry in 2016, says a new report

‘Google tax’ to hit online advertisers, digital media

22 Mar 2016

House panel seeks reduced size of warnings on tobacco

16 Mar 2016

Trai releases consultation paper on `Issues related to `Radio Audience Measurement’ and ratings

16 Mar 2016

Now, you can WhatsApp misleading ads to ASCI

14 Mar 2016

Samsung Mobiles is India’s Most Trusted Brand; Sony ranks 2, LG comes next

03 Mar 2016

Samsung Mobiles is India’s Most Trusted Brand; Sony ranks 2, LG comes next

03 Mar 2016

Samsung Mobiles is India’s Most Trusted Brand; Sony ranks 2, LG comes next

03 Mar 2016

Samsung Mobiles is India’s Most Trusted Brand; Sony ranks 2, LG comes next

03 Mar 2016

Tata Motors rechristens its Zica hatchback to Tiago

23 Feb 2016

According to Tata Motors, Tiago was crowd sourced through an online hunt, from a shortlist of the final three entries – Tiago, Civet and Adore

Pay-per-click advertising lacks controls against fraud: study

18 Feb 2016

In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks

Facebook to start automated captioning of video ads

12 Feb 2016

Ad doyen A G Krishnamurthy of Mudra fame dead

06 Feb 2016

AG Krishnamurthy, a doyen in the advertising world who founded Mudra Communications, and the Mudra Institute of Communications (Mica), Ahmedabad, passed away in Hyderabad on Friday

Patanjali beats Cadbury, Parle as top TV advertiser

06 Feb 2016

Google shuts Google Play for ad-blockers

05 Feb 2016

TCS named world’s most powerful brand in IT

04 Feb 2016

India's top information technology company Tata Consultancy Services has been rated as the world's most powerful brand in IT services by a leading global brand valuation firm, Brand Finance

Telenor to acquire US marketing technology firm Tapad

01 Feb 2016

Soon, your pizza, burger may come with health warning

29 Jan 2016

UK watchdog to crack down on misleading broadband ads

21 Jan 2016

UK watchdog to crack down on misleading broadband ads

21 Jan 2016

Almost 70% of US school kids exposed to e-cigarette ads

16 Jan 2016

Chinese smartphone maker LeTV rebrands itself as Le Eco

15 Jan 2016

Ad spending growth in UK hits three-year low

14 Jan 2016

A net balance of 0.5 per cent of companies increased their advertising budgets in the December quarter, compared with 4.4 per cent in the previous quarter and 6.1 per cent in the same period the year before

Lenovo to let Motorola brand R.I.P

09 Jan 2016

Lenovo has allowed Motorola to operate unhindered since it bought the company from Google in 2012. But now plans are afoot within Lenovo to bring all mobile phones under one brand and kill the iconic Motorola brand