Advertising / branding
Flipkart to rope in major brands in push for ads
18 May 2016
Flipkart is looking to tap big brands such as Samsung and Microsoft to rev up its fledgling advertisement business, a unit that's expected to drive profitability
UK advertising watchdog launches consultation on restrictions on advertising junk food to children
13 May 2016
Finmeccanica to rebrand itself Leonardo
By By N.B. Rao | 05 May 2016
Shareholders of Italian defence contractor Finmeccanica have voted overwhelmingly to change the company’s name to Leonardo SpA — perhaps in a bid to leave its recent troubles behind
Apple must share iPhone name with Chinese leather goods maker
04 May 2016
Apple has lost exclusivity to the ‘iPhone’ trademark in China, as a local court ruled that it must share the name with a leather products manufacturer that is already selling a number of ‘IPHONE’ products, notably phone cases
High-calorie package images mislead eaters
15 Apr 2016
High-calorie package images mislead eaters
15 Apr 2016
High-calorie package images mislead eaters
15 Apr 2016
Tobacco retailers join manufacturers, down shutters
13 Apr 2016
The tobacco lobby says the size of pictorial warnings in India is much larger than the average of 20 per cent that is prevalent among the top five tobacco producing countries, including Brazil and China, comprising around 90 per cent of global tobacco production
Onus on brand ambassadors to prove product quality
12 Apr 2016
A parliamentary committee has mooted changes in the Consumer Protection Bill to penalise celebrities with a jail term of five years and a fine of Rs50 lakh for endorsing claims on product quality, in case the claims prove to be untrue
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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