Advertising / branding
Facebook testing mid-roll video ads
14 Jan 2017
Patanjali the most disruptive brand of 2016, says study
31 Dec 2016
Patanjali Ayurved with its generic products has turned out to be the most disruptive force in the fast moving consumer goods market in India in 2016, with projected sales of Rs68,000 crore by 2020
Kellogg withdraws ads from Breitbart News
30 Nov 2016
Watchdog calls for clearer speed claims on ads
17 Nov 2016
Watchdog calls for clearer speed claims on ads
17 Nov 2016
Facebook to ban ethnic affinity advertising to target employment, housing and credit-related services
12 Nov 2016
Each extra minute of exposure to display ads can boost direct traffic to company website by 10%: research
19 Sep 2016
A new digital attribution model shows that advertising effects are amplified up to four times when consumers are targeted earlier and for longer periods of time
Twitterati abuzz about Jio using PM’s picture in ad campaign
03 Sep 2016
For almost eight hours on Friday morning Reliance, Mukesh Ambani and the prime minister were among the top trends on Twitter
Latest articles
Featured articles
Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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