Advertising / branding
Internet advertising to overtake TVCs for the first time in 2017
23 Mar 2016
Internet advertising is expected to grow at more than three times the rest of the industry in 2016, says a new report
Trai releases consultation paper on `Issues related to `Radio Audience Measurement’ and ratings
16 Mar 2016
Now, you can WhatsApp misleading ads to ASCI
14 Mar 2016
Tata Motors rechristens its Zica hatchback to Tiago
23 Feb 2016
According to Tata Motors, Tiago was crowd sourced through an online hunt, from a shortlist of the final three entries – Tiago, Civet and Adore
Pay-per-click advertising lacks controls against fraud: study
18 Feb 2016
In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks
Ad doyen A G Krishnamurthy of Mudra fame dead
06 Feb 2016
AG Krishnamurthy, a doyen in the advertising world who founded Mudra Communications, and the Mudra Institute of Communications (Mica), Ahmedabad, passed away in Hyderabad on Friday
Google shuts Google Play for ad-blockers
05 Feb 2016
TCS named world’s most powerful brand in IT
04 Feb 2016
India's top information technology company Tata Consultancy Services has been rated as the world's most powerful brand in IT services by a leading global brand valuation firm, Brand Finance
Ad spending growth in UK hits three-year low
14 Jan 2016
A net balance of 0.5 per cent of companies increased their advertising budgets in the December quarter, compared with 4.4 per cent in the previous quarter and 6.1 per cent in the same period the year before
Lenovo to let Motorola brand R.I.P
09 Jan 2016
Lenovo has allowed Motorola to operate unhindered since it bought the company from Google in 2012. But now plans are afoot within Lenovo to bring all mobile phones under one brand and kill the iconic Motorola brand
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Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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