Advertising / branding
Hate content: Now, J&J, GSK, join others in suspending ads on Google
24 Mar 2017
A growing list of top US advertisers are scaling back their advertising with Google as the internet giant faces growing pushback from brands that their ads will appear alongside offensive or controversial videos
Ad spending to grow 10%, hit Rs61,204 cr this year: GroupM
15 Feb 2017
Demonetisation in the last quarter had a negative impact of about 2 per cent on the total adex in 2016, says a report
Mercedes, Honda, Reuters ads found on jihadist websites
13 Feb 2017
High-profile companies such as Mercedes-Benz, Honda and Sandals Resorts are inadvertently advertising on jihadist and other extremist websites, a new investigation reveals
Mercedes, Honda, Reuters ads found on jihadist websites
13 Feb 2017
High-profile companies such as Mercedes-Benz, Honda and Sandals Resorts are inadvertently advertising on jihadist and other extremist websites, a new investigation reveals
Mercedes, Honda, Reuters ads found on jihadist websites
13 Feb 2017
High-profile companies such as Mercedes-Benz, Honda and Sandals Resorts are inadvertently advertising on jihadist and other extremist websites, a new investigation reveals
Facebook offers outside audit of ad data
13 Feb 2017
Tata Group drops out of Brand Finance top 100
06 Feb 2017
Google overtakes Apple as world’s most valuable brand
04 Feb 2017
Apple has "overexploited the goodwill of its customers" and "repeatedly disillusioned its advocates with tweaks when material changes were expected", says the latest Brand Finance Gobal 500 report
Google overtakes Apple as world’s most valuable brand
04 Feb 2017
Apple has "overexploited the goodwill of its customers" and "repeatedly disillusioned its advocates with tweaks when material changes were expected", says the latest Brand Finance Gobal 500 report
Dumping Motors, Tesla becomes Tesla
03 Feb 2017
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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