Advertising / branding
ASA slams The Telegraph over Michelin article
31 Dec 2015
‘Super-salmon’ sparks fresh debate on GMO labelling
26 Dec 2015
AquAdvantage has modified the salmon with genes from other fish to grow extra-fast, but consumers are worried because under current US laws, it won’t need to be labelled as genetically modified
Business survival forces Isis Pharma to rename itself
21 Dec 2015
A month after denying the need for a name change, Isis Pharmaceuticals has announced that it has now rebranded itself Ionis Pharmaceuticals
Imperial Tobacco to drop `Tobacco’ from its name
16 Dec 2015
After Australia, UK's ASA to probe Reckitt Benckiser's Nurofen claim
15 Dec 2015
A day after an Australian court ordered the removal of Reckitt Benckiser's Nurofen painkiller from stores for misleading consumers, the company has now come under probe by the UK advertising regulator
PepsiCo, BCCI in talks to avoid snapping ties
10 Oct 2015
PepsiCo seems keen to disassociate itself from the scandal-hit Indian Premier League, but the Indian cricket board is not too worried as it is confident of finding other sponsors
Airtel stands by 4G ad despite ASCI rap
05 Oct 2015
Ad blockers help users browse faster and save money: NYT report
05 Oct 2015
Ad blockers enable users to surf the web much faster and conserve data, saving time and money
Airtel gets ASCI notice over ‘misleading’ ads
01 Oct 2015
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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