Advertising / branding
Rothschilds at war over use of family name
26 Sep 2015
The Edmond de Rothschild group has gone to the courts against the move by Paris Orleans to rename itself Rothschild & Co
Facebook rebrands Internet.org to 'Free Basics’, expands Indian operations
25 Sep 2015
Facebook has rebranded its controversial Internet.org to Free Basics in a bid to thwart criticism and expand operations
Google asks CCI for access to probe documents
14 Sep 2015
People see brand names as human faces: study
10 Sep 2015
Research reveals how advertisers play the online bidding game
09 Sep 2015
When an ad pops up in your Web browser, there’s a lot going on behind the scenes. Advertisers are competing for the space in front of you in what amounts to an auction. In milliseconds, their computers have to decide how much they are willing to pay for a few seconds of your attention, while the website’s computers choose which advertisers’ bids to accept
AOL to acquire mobile ad firm Millennial Media
04 Sep 2015
Facebook makes minor changes to logo
02 Jul 2015
AOL to take over management, sales of ads from Microsoft
30 Jun 2015
The deal is the latest by Microsoft to focus on its core products, while exiting the display ads and search business
TVs and second screens a bad combination for advertisers
15 Jun 2015
Viewers can’t remember brand messages when they’re also on their phone or tablet
Microsoft opens first Priority Store in Chennai
11 Jun 2015
Apple tops as most valuable global brand
28 May 2015
The launch of the iPhone 6 and its smartwatch helped Apple to surge ahead of Google as world’s most powerful brand
TCS among Top 100 brands in the US: Brand Finance
13 May 2015
TCS is one of the rare businesses that has sustained the industry AA+ rating for three years in a row
Facebook testing mobile search app to let readers skip Google News
12 May 2015
Facebook is said to be testing an internal search engine for its mobile app that would enable readers directly see news feeds rather than access them from Google news
EU court finds Skype name too similar to Sky
06 May 2015
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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