Advertising / branding
Luxury Nile cruiser Oberoi Zahra conferred 'Award of Excellence’ by Egyptian tourism ministry
07 Oct 2010
Komli Media acquires UK-based Indoor Media
07 Oct 2010
Kareena Kapoor to endore Mahindra PowerScooters
07 Oct 2010
Kareena Kapoor to endore Mahindra PowerScooters
07 Oct 2010
DDB India bags creative duties of Bajaj Allianz
05 Oct 2010
The Impact of Google Instant on SEO and PPC
30 Sep 2010
Earlier this month, the hugely anticipated release of Google Instant was officially announced. Whilst Google users may find the new search facility to be groundbreaking and exciting, the release certainly raises more questions than answers for marketers. Adam Bunn, head of SEO at search and social marketing consulting and technology firm Greenlight, and Matthew Whiteway, client services director, explain
Diageo calls pitch to review media duties
29 Sep 2010
Akai hands over media mandate to Mudra Connext
28 Sep 2010
Will Google end up supporting counterfeiters?
25 Sep 2010
Google’s new trademark policy will see advertising costs spiral, counterfeits rise, brand owners damaged, Matthew Whiteway, client services director at specialist search and social marketing consulting and technology firm Greenlight
Planet Sports revamps brand logo
24 Sep 2010
Mudra Group revamps brand identity
21 Sep 2010
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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