Advertising / branding
Online leading advertising industry recovery, says Bellwether report
18 Jan 2010
Marketing spending on the main media, such as TV, press and radio advertising, suffered most, with 22 per cent of UK companies cutting back on spending on traditional media
What a bad Idea, Sirji! says ASCI
11 Jan 2010
‘Environment’ is Idea Cellular's next big idea
07 Jan 2010
An outdoor `Facebook' for all to interact!
01 Jan 2010
Scullers, the company that markets ready-to-wear formals and casuals from apparel manufacturing company Indus - League Clothing Limited, recently launched an interactive outdoor campaign inviting customers to upload interesting travel pictures onto a LED hoarding on Bengaluru's Brigade Road. Rachna Aggarwal, CEO, Indus league Clothing Ltd, talks about the concept to domain-b's Aruna Rathod.
Government on consumer protection drive
31 Dec 2009
Subway to release new TVC with Phelps
30 Dec 2009
Kraft to unveil 20 new products in 2010
30 Dec 2009
DCGI asks GSK to withdraw promotional campaign
26 Dec 2009
Advertisers demanding more than "click-through" metrics: Nielsen's 2010 trends
24 Dec 2009
Aadvertisers are starting to embrace burgeoning social networks and consumer-generated media as advertising and branding platforms that can help them bring consumers closer to a product or brand
O&M leads at Effies 2009
22 Dec 2009
Knorr soups goes OOH way
21 Dec 2009
Bingo launches new campaign
21 Dec 2009
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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