Advertising / branding
Idea's 'oongli cricket' proves a hit
26 Mar 2010
Camel cigarette marketing campaign targeted teen girls: study
By By Kim Edwards | 19 Mar 2010
The Camel #9 marketing campaign included ads resembling fashion spreads that were placed in five of the top 10 US teen readership magazines, such as Cosmo, Glamour and Vogue, and featured promotional giveaways such as berry lip balm, cell phone jewelry, purses and wristbands.
Linc Pen inks deal with Rajasthan Royals
09 Mar 2010
Abhishek Bachchan to be face of Videocon d2h
09 Mar 2010
Calcutta High Court stays HUL's Rin V/s Tide commercial
By By Navpreet Panjrath | 05 Mar 2010
The Calcutta High Court today restrained FMCG major Hindustan Unilever from telecasting its controversial comparative Rin v/s Tide TV commercial. Navpreet Panjrath reports
P&G moves HC against HUL; may launch tit-for-tat ad
04 Mar 2010
Even if P&G gets a favourable verdict, HUL may not mind withdrawing the ad, as its purpose has already been served with the ad having a free run for almost a week
Festival of media awards releases 2010 shortlist
03 Mar 2010
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
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History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
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History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
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History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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