Advertising / branding
Leisure retailer Odyssey to expand to 60 stores
08 Dec 2009
Judging for two rounds of Effies 2009 concluded
08 Dec 2009
DAVP empanels 29 agencies
08 Dec 2009
Delhi High Court clears Good Knight ads
07 Dec 2009
Quasar bags digital account Eureka Forbes
07 Dec 2009
A brand is both an image and reality: Walter Vieira
07 Dec 2009
The great challenge in advertising is how to get into the customer’s brain — get there and stay there favourably, says management consultant Walter Vieira in an interview with Aruna Rathod
Yahoo, Microsoft agree to tango to take on Google
05 Dec 2009
Under the no-cash deal, Yahoo will use Microsoft’s new Bing search engine on its own sites while Yahoo will offer the exclusive global sales force for premium search advertisers.
Microsoft may pay newspapers to avoid Google
05 Dec 2009
Aamir promotes baked goodies from Parle
02 Dec 2009
Mudra wins mandate for Lonely Planet magazine
01 Dec 2009
Tirupati laddoo gets copyright
01 Dec 2009
Yes Bank plans expansion
01 Dec 2009
VGC to create new brand identity for Borosil
30 Nov 2009
Webdesign International Festival (WIF) in 2010
30 Nov 2009
Red Chilli from Bingo
30 Nov 2009
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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History of hovercraft Part 2...
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History of Hovercraft Part 1...
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