Marketing

Amazon drops unlocked Fire Phone price to $199

26 Nov 2014

Supermarket price wars drive food producers to bankruptcy

25 Nov 2014

Xiaomi launches Redmi Note 3G and 4G models

25 Nov 2014

ASCI upholds complaints against 79 out of 100 misleading ads

20 Nov 2014

Consumers are willing to trade in their privacy for better wearable devices

Consumers are willing to trade in their privacy for better wearable devices

19 Nov 2014

Harassed widow takes husband’s ashes to T-Mobile to prove he is dead

18 Nov 2014

A quarter of fashion and luxury goods advertised on Facebook are counterfeit: research

A quarter of fashion and luxury goods advertised on Facebook are counterfeit: research

15 Nov 2014

Cyber-security experts report having found that about a quarter of the fashion and luxury ads they examined on Facebook were for counterfeit goods

Wal-Mart to make Black Friday a week-long event

12 Nov 2014

Commuters in crowded subway trains more likely to respond to mobile promotions

04 Nov 2014

Starbucks to offer doorstep delivery in select markets

01 Nov 2014

Herbalife settles class action lawsuit for running pyramid scheme

01 Nov 2014

Wal-Mart to expand discounted products offering in holiday season

31 Oct 2014

Coca-Cola to invest $500 mn in Indonesia to expand Amatil

30 Oct 2014

Airline discount schemes a fraud, passenger body tells DGCA

Airline discount schemes a fraud, passenger body tells DGCA

27 Oct 2014

The massive discounts periodically offered by India’s budget airlines are little more than a marketing fraud, says the Air Passengers Association of India

Apple removes all Bose products from online store

20 Oct 2014

London High Court orders ISPs to block access to sites selling counterfeits

London High Court orders ISPs to block access to sites selling counterfeits

18 Oct 2014

In a landmark ruling by the London High Court, the UK's five largest ISPs have been provisionally ordered to block access to six websites selling counterfeit goods

UK’s iconic breakfast cereal Sugar Puffs to be renamed Honey Monster

17 Oct 2014

Ingram Micro to offer iPhone 6, iPhone 6 Plus from Friday

16 Oct 2014

Assocham warns against over-regulation after Flipkart incident

13 Oct 2014

Consumers may be drinking more harmful sugar than soda labels reveal

Consumers may be drinking more harmful sugar than soda labels reveal

11 Oct 2014

Soda consumers may be getting a much higher dose of the harmful sugar fructose than they have been led to believe, according to a new study

SSTL slashes dongle prices by 33%

07 Oct 2014

Customer experience matters more when economy is strong: research

30 Sep 2014

Research examines consumers' sense of "deservingness"

Research examines consumers' sense of "deservingness"

27 Sep 2014

Devoted customers have high expectations of special treatment, even in contexts where they shouldn’t, finds a study by Rebecca Walker Reczek, associate professor of marketing at The Ohio State University’s Fisher College of Business

AirAsia India doesn’t let up on cut-fare offers, launches new promo

24 Sep 2014

Jet Air fights AirAsia on its own ground with cut-price offers

Jet Air fights AirAsia on its own ground with cut-price offers

23 Sep 2014

Heating up the air fare wars particularly in southern India, Jet Airways has launched a promotional offer on the routes to be operated by AirAsia India

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