Marketing
Steve Jobs’ original 1976 garage-built PC fetches $365,000
12 Dec 2014
A fully-functional Apple computer of the model that the company’s late co-founder Steve Jobs sold out of his parents’ garage in 1976 for $600,has sold for $365,000 at a Christie’s auction
Catering to needs of in-store, online customers boosts marketing effectiveness, revenue
03 Dec 2014
Marketing efforts are more successful and revenues increase when retailers cater to consumers’ preferences and invest in creating certain perceptions of the service environment
Frenzied UK shoppers clash on Black Friday
29 Nov 2014
Facebook losing appeal with teens: Study
28 Nov 2014
Facebook is fast losing its appeal with teens who are increasingly spending less time on Facebook than on instant messaging apps
OnePlus opens online sale of latest smartphone
28 Nov 2014
Amazon drops unlocked Fire Phone price to $199
26 Nov 2014
Xiaomi launches Redmi Note 3G and 4G models
25 Nov 2014
A quarter of fashion and luxury goods advertised on Facebook are counterfeit: research
15 Nov 2014
Cyber-security experts report having found that about a quarter of the fashion and luxury ads they examined on Facebook were for counterfeit goods
Wal-Mart to make Black Friday a week-long event
12 Nov 2014
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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