Marketing
Textiles ministry ropes in Flipkart to boost handloom marketing
25 Aug 2014
The union ministry of textiles today announced a unique partnership with e-commerce major Flipkart to provide online marketing platform to handloom textiles across the country
Don't flirt with rural marketing
12 Aug 2014
Doyen of rural communications and marketing, R V Rajan, founder, Anugrah Madison Advertising, talks to Swetha Amit about his new book Don’t Flirt with Rural Marketing, and what it takes for companies to enhance their sustainability in the rural markets
P&G to cut 100 underperforming brands, focus on key products
04 Aug 2014
While Procter & Gamble did not say which of the estimated 100 brands would either be discontinued or sold off, these brands taken together had aggregate sales declines of 3 per cent a year over the last three years
A New York techie returns to aid Indian organic cotton farming
26 Jul 2014
Apurva Kothari, worked with Fortune 500 companies in the US, before starting No Nasties, an organisation that designs 100-per cent organic T-shirts. The increasing rate of farmer suicides in India propelled him to return to India to work with the farmers directly. In this interview, with Swetha Amit, Kothari talks about his journey as an entrepreneur, organic clothing and his future plans in generating support for this movement.
BlackBerry cuts QWERTY device prices
23 Jul 2014
Social pressure stops Facebook users recommending products on social media sites
30 Jun 2014
Users of social media sites such as Facebook are less willing to recommend products online because of the perceived risks to their reputation if their views are not endorsed or shared by others
Amazon unveils 3D smartphone Fire
20 Jun 2014
The Fire Phone features four cameras that can track faces to show images, appearing to have depth similar to a hologram, and lets users scroll through web or book pages by only tilting the device
E-cigarette makers using Twitter to skirt US ad ban: study
19 Jun 2014
Research reveals of all the tweets on e-cigarettes nearly 90 per cent were commercial tweets and only 10 per cent were individual consumer opinions. 94 per cent of the commercial tweets included a website link
New RCom plan ‘abolishes’ irritation of roaming, STD charges
09 Jun 2014
The concessions apply only to incoming calls, and customers will still have to pay extra for making long-distance calls
Telmarketers take to WhatsApp to beat Trai curbs
24 May 2014
For God's Sake: consumerism rooted in religiosity
20 May 2014
Ambi Parameswaran, former executive director and CEO of Draftfcb Ulka, talks to Swetha Amit about his new book, For God’s sake, on the significance of religion on consumer behaviour
European Media mogul questions Google’s business model
21 Apr 2014
Mathias Döpfner, CEO of German publisher Axel Springer SE, has warned Google in a letter that in the history of economics, monopolies did not survive long
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The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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