Marketing
New RCom plan ‘abolishes’ irritation of roaming, STD charges
09 Jun 2014
The concessions apply only to incoming calls, and customers will still have to pay extra for making long-distance calls
Telmarketers take to WhatsApp to beat Trai curbs
24 May 2014
For God's Sake: consumerism rooted in religiosity
20 May 2014
Ambi Parameswaran, former executive director and CEO of Draftfcb Ulka, talks to Swetha Amit about his new book, For God’s sake, on the significance of religion on consumer behaviour
European Media mogul questions Google’s business model
21 Apr 2014
Mathias Döpfner, CEO of German publisher Axel Springer SE, has warned Google in a letter that in the history of economics, monopolies did not survive long
Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn
19 Apr 2014
Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report
French regulator orders Nestle to allow rival coffee capsules on Nespresso
17 Apr 2014
The French regulator yesterday ruled that Nestle should allow its competitors' branded coffee capsules to be used on its single-serve Nespresso coffee system
Uninor opens 367 stores in a single day
15 Apr 2014
Flipkart to start selling televisions online
12 Apr 2014
Tatas’ Croma to adopt Best Buy-style sales strategy
03 Apr 2014
The 'store pickup' concept allows customers to order items online and pick them up later from the store
Celebrity touch raises auction prices: Yale study
24 Mar 2014
The degree of physical contact that a celebrity has with a piece of memorabilia affects how much collectors are willing to pay for it at an auction
Goodyear unveils its latest ad blimp
15 Mar 2014
The company which had been working on the redesign for a year with German firm Zeppelin Luftschifftechnik, showed off the new version yesterday
Apple to set up outlets across tier II cities
12 Mar 2014
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
view more
