Marketing
Airline discount schemes a fraud, passenger body tells DGCA
27 Oct 2014
The massive discounts periodically offered by India’s budget airlines are little more than a marketing fraud, says the Air Passengers Association of India
London High Court orders ISPs to block access to sites selling counterfeits
18 Oct 2014
In a landmark ruling by the London High Court, the UK's five largest ISPs have been provisionally ordered to block access to six websites selling counterfeit goods
Consumers may be drinking more harmful sugar than soda labels reveal
11 Oct 2014
Soda consumers may be getting a much higher dose of the harmful sugar fructose than they have been led to believe, according to a new study
SSTL slashes dongle prices by 33%
07 Oct 2014
Research examines consumers' sense of "deservingness"
27 Sep 2014
Devoted customers have high expectations of special treatment, even in contexts where they shouldn’t, finds a study by Rebecca Walker Reczek, associate professor of marketing at The Ohio State University’s Fisher College of Business
Jet Air fights AirAsia on its own ground with cut-price offers
23 Sep 2014
Heating up the air fare wars particularly in southern India, Jet Airways has launched a promotional offer on the routes to be operated by AirAsia India
Australian fast food chain Hungry Jacks hijacks McDonald's promotion campaign
19 Sep 2014
Australian fast food chain Hungry Jack's has hijacked rival McDonald's promotional offer by allowing customers who win prizes at Big Mac's Monopoly promotion scheme to redeem them at its own store
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
Titan survey reveals Mumbai, Hyderabad have most weekday screen addicts, Delhi tops on weekends
12 Sep 2014
Flipkart sells 40,000 Xiaomi smartphones in seconds in flash sale
03 Sep 2014
According to a tweet by Xiaomi’s global vice president Hugo Barra, 40,000 units of the Xiaomi Redmi 1S were sold within 4.2 seconds
Latest articles
Featured articles
Server CPU Shortages Grip China as AI Boom Strains Intel and AMD Supply Chains
By Cygnus | 06 Feb 2026
Intel and AMD server CPU shortages are hitting China as AI data center demand surges, pushing lead times to six months and driving prices higher.
Budget 2026-27 Seeks Fiscal Balance Amid Rupee Volatility and Industrial Stagnation
By Cygnus | 02 Feb 2026
India's Budget 2026-27 targets fiscal discipline with record capex as markets tumble, the rupee weakens and manufacturing struggles to regain momentum.
The Thirsty Cloud: Why 2026 Is the Year AI Bottlenecks Shift From Chips to Water
By Axel Miller | 28 Jan 2026
As AI server density surges in 2026, data centers face a new bottleneck deeper than chips — the massive water demand required for cooling next-generation infrastructure.
The New Airspace Economy: How Geopolitics Is Rewriting Aviation Costs in 2026
By Axel Miller | 22 Jan 2026
Airspace bans, sanctions and corridor risk are forcing airlines into costly detours in 2026, raising fuel burn, reducing aircraft utilisation and pushing airfares higher worldwide.
India’s Data Center Arms Race: The Battle for Power, Cooling, and AI Real Estate
By Cygnus | 22 Jan 2026
India’s data centre boom is turning into an AI arms race where power contracts, liquid cooling and fast commissioning decide the winners across Mumbai, Chennai and Hyderabad.
India’s Oil Balancing Act: Refiners Rebuild Middle East Supply Lines as Russia Flows Disrupt
By Axel Miller | 21 Jan 2026
India’s refiners are rebalancing crude sourcing as Russian imports fell to a two-year low in December 2025, lifting OPEC’s share and raising geopolitical risk concerns.
Arctic Fever: How ‘Greenland Tariff’ Politics Sparked a Global Flight to Safety
By Axel Miller | 20 Jan 2026
Greenland-linked tariff threats have injected fresh uncertainty into transatlantic trade, triggering a risk-off shift in markets and reshaping global supply chain planning.
The New Oil (Part 5): Friend-Shoring, Supply Chain Fragmentation and the Cost of Resilience
By Cygnus | 19 Jan 2026
Friend-shoring is reshaping lithium, rare earth and graphite supply chains, creating a resilience premium and new winners and losers in clean tech.
The New Oil (Part 4): Can Technology Break the Dependency?
By Cygnus | 16 Jan 2026
Can magnet recycling and rare-earth-free motors reduce global dependence on strategic minerals? Part 4 explores breakthroughs, limits and timelines.
