Marketing
Airline discount schemes a fraud, passenger body tells DGCA
27 Oct 2014
The massive discounts periodically offered by India’s budget airlines are little more than a marketing fraud, says the Air Passengers Association of India
London High Court orders ISPs to block access to sites selling counterfeits
18 Oct 2014
In a landmark ruling by the London High Court, the UK's five largest ISPs have been provisionally ordered to block access to six websites selling counterfeit goods
Consumers may be drinking more harmful sugar than soda labels reveal
11 Oct 2014
Soda consumers may be getting a much higher dose of the harmful sugar fructose than they have been led to believe, according to a new study
SSTL slashes dongle prices by 33%
07 Oct 2014
Research examines consumers' sense of "deservingness"
27 Sep 2014
Devoted customers have high expectations of special treatment, even in contexts where they shouldn’t, finds a study by Rebecca Walker Reczek, associate professor of marketing at The Ohio State University’s Fisher College of Business
Jet Air fights AirAsia on its own ground with cut-price offers
23 Sep 2014
Heating up the air fare wars particularly in southern India, Jet Airways has launched a promotional offer on the routes to be operated by AirAsia India
Australian fast food chain Hungry Jacks hijacks McDonald's promotion campaign
19 Sep 2014
Australian fast food chain Hungry Jack's has hijacked rival McDonald's promotional offer by allowing customers who win prizes at Big Mac's Monopoly promotion scheme to redeem them at its own store
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
Titan survey reveals Mumbai, Hyderabad have most weekday screen addicts, Delhi tops on weekends
12 Sep 2014
Flipkart sells 40,000 Xiaomi smartphones in seconds in flash sale
03 Sep 2014
According to a tweet by Xiaomi’s global vice president Hugo Barra, 40,000 units of the Xiaomi Redmi 1S were sold within 4.2 seconds
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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