Marketing
The TV ratings controversy: let's resolve it
07 Nov 2012
A public dispute has broken out between an Indian TV network, the TV ratings service measuring national TV viewership, and advertising trade bodies. Now the Indian government is weighing in. We all need to put the brakes on a runaway train before it smashes into the buffers, says Stephen White, founder and chairman EMM Iinternational, India
TAM, advertisers to halt TRP ratings till 8 Dec
18 Oct 2012
Best Buy to match prices of online retailers
13 Oct 2012
Apple may set up shop in India: report
01 Oct 2012
McDonald's to open more vegetarian outlets in India
05 Sep 2012
After its first vegetarian outlet in Amritsar, US food chain MacDonald's plans to launch another at Katra, at the foot of the revered Vaisho Devi shrine in Jammu & Kashmir
Facebook losing its advertising face!
10 Aug 2012
The Australian Advertising Standards Board has ruled that all posts made on liquor giant Smirnoff’s Facebook page would be considered as advertisements
Online retail contributes to decline in product quality: study
26 Jul 2012
Consumers may revel in the convenience of online shopping, but the low prices on the internet are often accompanied by even lower product quality, warns new research co-written by a University of Illinois business professor
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Titan adds Compass to its Orion collection
10 Apr 2012
More Konfusion about Konnect
27 Mar 2012
The once premier airline continues to leave its customers feeling short-changed, says financial risk analyst Amit Sukhram, a frequent flyer
A retailer’s faux pas
21 Mar 2012
What are we doing wrong as customers that retailers feel compelled to stoop to undignified methods of preventing shoplifting, wonders Maulshri Shukla Rajdhan
Air India launches booking through mobile phone
20 Mar 2012
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