Marketing
Titan adds Compass to its Orion collection
10 Apr 2012
More Konfusion about Konnect
27 Mar 2012
The once premier airline continues to leave its customers feeling short-changed, says financial risk analyst Amit Sukhram, a frequent flyer
A retailer’s faux pas
21 Mar 2012
What are we doing wrong as customers that retailers feel compelled to stoop to undignified methods of preventing shoplifting, wonders Maulshri Shukla Rajdhan
Air India launches booking through mobile phone
20 Mar 2012
Brands, get ‘pinned’ for profit with Pinterest
22 Feb 2012
Tata-Pepsi JV NourishCo launches enriched water
09 Feb 2012
BRIC countries to lead ad spend: Warc
06 Feb 2012
Jet Airways: no longer the best way to fly
21 Dec 2011
Ever since the apparently illogical launch of Jet Konnect, the once premier airline, has been leaving its customers feeling short-changed, says financial risk analyst Amit Sukhram, a frequent flyer
Sony to shed Ericsson tag; focus on smartphones
03 Dec 2011
Internet marketing: optimising search results
09 Jul 2011
In the concluding part of her two-part series on optimising internet marketing tools, Amy Muncie, president of b2b consulting firm, ALM Communications, shares some further advice
Internet marketing: the myths and the reality
08 Jul 2011
Internet marketing is now recognised as an essential tool for any firm seeking growth; but there is much muddled thinking about the concept. Amy Munice, president of b2b consulting firm, ALM Communications, dispels some myths and provides some pointers
Bata plans big push in small towns, rural areas
29 Jun 2011
TBZ forays into men’s jewellery segment
20 Jun 2011
Radio Mirchi’s mobile initiative wins award
14 Jun 2011
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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