Marketing
Luxury brand advertising: stronger visuals, fewer words
14 Feb 2013
Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe
Starbucks opens fourth cafe in Mumbai
16 Jan 2013
Purchase of multi-function devices eating into sales of single-function ones: Accenture study
07 Jan 2013
The TV ratings controversy: let's resolve it
07 Nov 2012
A public dispute has broken out between an Indian TV network, the TV ratings service measuring national TV viewership, and advertising trade bodies. Now the Indian government is weighing in. We all need to put the brakes on a runaway train before it smashes into the buffers, says Stephen White, founder and chairman EMM Iinternational, India
TAM, advertisers to halt TRP ratings till 8 Dec
18 Oct 2012
Best Buy to match prices of online retailers
13 Oct 2012
Apple may set up shop in India: report
01 Oct 2012
McDonald's to open more vegetarian outlets in India
05 Sep 2012
After its first vegetarian outlet in Amritsar, US food chain MacDonald's plans to launch another at Katra, at the foot of the revered Vaisho Devi shrine in Jammu & Kashmir
Facebook losing its advertising face!
10 Aug 2012
The Australian Advertising Standards Board has ruled that all posts made on liquor giant Smirnoff’s Facebook page would be considered as advertisements
Online retail contributes to decline in product quality: study
26 Jul 2012
Consumers may revel in the convenience of online shopping, but the low prices on the internet are often accompanied by even lower product quality, warns new research co-written by a University of Illinois business professor
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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