Marketing

Starbucks's retro coffee houses to serve spirits

20 Jul 2009

Marketing: ignored niches

Marketing: ignored niches

11 Jul 2009

Tradition-bound thinking, not consumers, fail products that might have succeeded, says marketing consultant Raj Halve

Reliance Digital inaugurates second iStore in Mumbai

10 Jul 2009

Carlsberg launches Tuborg in India

10 Jul 2009

Lipton’s jumbo jigsaw challenge enters record books

09 Jul 2009

Weider Germany scouts for distributors across India

08 Jul 2009

Titan launces new optical frames for women

07 Jul 2009

John Keells Foods launches Keells range of sausages

07 Jul 2009

Pierre Cardin to sell certain permanent licenses in China

30 Jun 2009

Tata launches GSM service with NTT DoCoMo

Tata launches GSM service with NTT DoCoMo

24 Jun 2009

Tata DoCoMo, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of the operations of its 3G-ready network in India, beginning with Chennai and Tamil Nadu

Nestle recalls Toll House cookie dough after FDA warning

20 Jun 2009

Kurlon repositions itself into home comfort segment

18 Jun 2009

Microsoft dumps financial software Money Plus

12 Jun 2009

Social networking: customer service goes social

11 Jun 2009

Some companies  are using the explosive growth in online social networking to provide customer service and support through these sites. By Ian Jacobs, senior analyst, customer interaction technologies, Datamonitor

Nikon India launches Coolpix, revamps retail strategy

11 Jun 2009

Amul to add 6,000 parlours across India

08 Jun 2009

Procter & Gamble to discontinue marketing Max Factor

06 Jun 2009

Fiat to launch Grande Punto in India this month

03 Jun 2009

OpenX shakes up online ad market with fresh funds infusion

27 May 2009

Obama's online campaign strategist to share mobile marketing tactics at Asian ICT meet

26 May 2009

HP, Coca-Cola and AMD unveil ‘Pinch Yourself’ offer in Bangalore and Hyderabad

22 May 2009

Godrej plans unique ‘reality show’ marketing gimmick

19 May 2009

Sony seeks bigger share of LCD TV market

18 May 2009

Kraft Foods launches new mobile site with recipes

18 May 2009

Decline in US retail sales cast shadow on Wall Street

14 May 2009

Business History Videos

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